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Category : Veganism

The Grateful Dead have released a line of vegan deodorant – CNN

How about rose, lavender and juniper?

With the band's iconic thunderbolt on the packaging, the deodorant comes in five different scents: Skull & Roses (lavender, rose), Sunshine (blood orange, bergamot), Workingman's (cedarwood, juniper), Timber (Douglas fir, sage) and Unscented.

All are handmade in small batches, using 100% natural, vegan, edible ingredients, according to a news release.

"I have been a Dead Head since 1999," North Coast Organics CEO Nathan Morin said in a statement. "The music and spirit of the Grateful Dead have influenced my company's core principles of service, veganism, and organic agriculture."

"The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special oil blends that reference the Grateful Dead's music," Morin said.

The band's legacy manager and archivist David Lemiuex said the line of deodorant aligns with the Deadheads' "love of the world around us."

"North Coast Organics lives and functions as we do, with an awareness that the future's here, we are it, and we need to take care of the planet and ourselves," Lemiuex said.

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Vegan Jamaican-Inspired Cooking Show Now on Amazon Prime – LIVEKINDLY

Amazon Prime has a new vegan Jamaican-inspired cooking show.

Kirly-Sues Global Kitchen debuted earlier this month in the US and the UK. It is hosted by vegan YouTuber and cookbook author Sussane Kirlew, who goes by the name Kirly-Sue.

The three-part series aims to show viewers how easy it is to cook vegan meals. It follows Kirlew, who also serves as the shows executive producer, on her travels to Jamaica to see how food is grown and cooked locally. She then makes her own vegan version of the dish in her UK kitchen and allows non-vegans to try it.

Kirlew told LIVEKINDLY incorporating Jamaica into the show was important to her.

My country of origin is Jamaica, my parents are from Jamaica. So I thought to actually film therebecause I have family there and I have contacts thereis not going to be too difficult, she said.I also obviously wanted to film here in the UK where I live. We often think if you want to learn something you have to go to somebody in a Western country. And we have everything here. And to some extent, that is true. But what Im showing in the show is we can learn something from non-western countries, she added.

Kirlew says she went vegetarian at the age of 18 and then vegan in 2012. She now spends her time trying to encourage others to incorporate plant-based foods into their diets, especially younger generations.

In addition to her newly-released vegan cookbook for kids, called Cooking With Kids, Kirlew hosts a weekly Instagram Live in which she does a cook-along with kids. So I have kids who join me for half an hour to do a really good plant-based meal every week. And its been going really well, she said.

A lot of the time people are not aware of all the information surrounding veganism. And I think its important for us to teach the next generation what options there are for them, she explained.

She added: Because this generation of adults didnt have that opportunity in terms of information and choice with regards to a plant-based diet. But I think the children of this generation today, there is an opportunity to show them look, you can actually cook plant-based.

Kirlew says that with good reviews and ratings, she hopes the show may potentially move to Netflix.

Summary

Article Name

Vegan Jamaican-Inspired Cooking Show Now on Amazon Prime

Description

Cooking show "Kirly-Sues Global Kitchen" has debuted in the US and the UK on Amazon Prime. It's hosted by vegan cookbook author Kirly-Sue.

Author

Audrey Enjoli

Publisher Name

LIVEKINDLY

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Slutty Vegan owner dishes on Rap Snacks potato chip, weather-proofing business during pandemic – 11Alive.com WXIA

So, what makes it a plant-based potato chip? Pinky Coleman revealed that many potato chips contain dairy and milk derivatives.

ATLANTA Pinky Coleman, the owner of Atlantas popular vegan eatery Slutty Vegan ATL, is taking her career to new heights by creating the first plant-based potato chip with Rap Snacks, a food brand inspired by hip hop culture.

Since December 2019, the chips have made its way into 100,000 locations across the U.S, according to rep for Rap Snacks.

Both brand names, founded by African-American entrepreneurs, are enthusiastic about the success of this vegan potato chip line as it aims to spread awareness around healthier lifestyle choices to a community who may experience less access to vegan options otherwise.

It's unheard of to put two Black-owned businesses together in this way so that we could grow and be successful together, Coleman said. It just feels good to be able to represent that through my restaurant to my brand voice. I'm just happy about the sales and the support.

In an interview with 11Alive, Coleman said the collaboration is a dream come true as she was already a fan of the Rap Snacks brand and creating her own spin on barbecue-flavored chips was the perfect pairing for Slutty Vegans popular burgers.

It's a total blessing to be able to see my face, on chips in different stores. I always said when I was a little girl, that I'm gonna be a household name, and I didn't know that it would take on this meaning, Coleman said. But I'm excited and I'm humbled about it. And I'm just grateful for the people who support me every single day, especially in the city of Atlanta.

Rap Snacks CEO and founder James Lindsey is equally as excited to join forces with Coleman.

Slutty Vegan has been immensely influential in introducing veganism to the culturally rich community of Atlanta and beyond. Its always exciting to join forces with a brand that shares the same underlying mission as we do here at Rap Snacks - to push culture forward through food. This partnership will create limitless possibilities across both the Rap Snacks and Slutty Vegan brands; more importantly, providing communities across the country who have limited access to vegan options, a health-conscious, alternative snack, Lindsay tells 11Alive in a statement.

So, what makes it a plant-based potato chip? Coleman revealed that many potato chips contain dairy and milk derivatives.

This doesn't have any animal or animal byproducts in the chip, and I wanted to spread that narrative, especially in our communities that you can be vegan. You can be plant-based, and you don't have to compromise animals, even if it starts at potato chips. even if this starts and vegan comfort food, Coleman said.

Slutty Vegan ATL has become a celeb-magnet, as many actors, musicians, and athletes have praised the restaurants healthy spin on fast food.

I think Slutty Vegan does a great job introducing that lifestyle to communities around the world. Because its just not Atlanta. We got people coming from Kenya, London, and we do that. And now we get to really do that with the Rap Snacks vegan chips, Coleman said.

At the start of the stay-at-home orders during the pandemic, Coleman closed her business for two weeks to create a safe operating environment for employees and customers.

it's unfortunate how many people we have lost toCOVID-19. What I will say is, it showed me that Slutty Vegan can be a weatherproof business, as an entrepreneur, it's never easy to make like quick, vast decisions, especially when you have a business, Coleman said. Thinking about what the new normal is going to be is never easy for any entrepreneur. But we're doing it with style and grace.

Coleman, has come a long way since starting her business in a ghost kitchen. The business owner anticipates her rapidly moving company will have a total of 13 locations within the next two years.

We are expanding our operational executives and just really bringing in people who have expertise to help us grow and scale this company. It's not about the money for me, It's about creating something so that we could tell a story on how we have helped people to re-imagine food. And we do that every single day, Coleman said.

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Vegan Women Summit to Host Virtual Event on the Intersection of Race and Veganism – VegOut Media LLC

The Vegan Women Summit (VWS) educates, empowers, and inspires women leaders to spread compassion. The organization is hosting a Virtual Gathering special on June 23rd featuring vegan leaders across three generations. The interactive live event will feature speakers Jasmine Leyva (filmmaker and actress), Haile Thomas (compassion activist and content creator), and Tabitha Brown (vegan influencer and actress) to lead a discussion addressing the interconnectedness of supporting the Black community and supporting the vegan community.

RELATED:Black-Owned Vegan and Vegan-Friendly Nationwide Restaurant Directory

JoinVegUPandUsing My Privilegeto take a stand against racism.Click hereto learn more and donate now.

Jennifer Stojkovic, Founder of VWS told VegOut, This event, which is the ninth in our Virtual Gathering Series, will bring together three of our returning speakers for a crucial conversation on the intersection of race and veganism. We hope this event provides a learning opportunity for our attendees to better understand how supporting the Black community intersects with supporting the vegan community, why this work is important, and how they can become a better ally.

The first ever Vegan Women Summit took place on February 1st 2020 in San Francisco, California. The event highlighted vegan women speakers in the plant-based industry including Miyoko Schinner, Jasmine Leyva, Aisha Pinky Cole, and more. The company launched an online Virtual Gathering Series in March 2020 designed to facilitate discussions, provide support, and educate the viewers.

Tune in on Tuesday June 23rd from 7pm to 8pm CDT. The event is free to attend, however spots are limited. Attendees also have the option to support the VWS with a donation. Jennifer stated, VWS events are open to attendees from all backgrounds. We encourage any and all who are interested in learning from these incredible speakers to attend.

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Vegan Women Summit to Host Virtual Event on the Intersection of Race and Veganism - VegOut Media LLC

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Sales of Organic Vegan Cheese Pizzaschmelz Double in One Year – vegconomist – the vegan business magazine

Wilmersburger

The German vegan cheese brand Wilmersburger has reported a significant increase in sales in early 2020. Sales of its organic grated pizza cheese alternative, Pizzaschemlz, have doubled since last year.

In the final quarter of 2019 and the first quarter of 2020, Wilmersburger registered double-digit growth. While the increase in sales of its pizza cheese was particularly notable, demand for many of its other products also increased. These included the brands Classic, Hearty, and Queen-Style slices.

Wilmersburger was founded in 2011 and was an immediate success, with sales figures in the black from the beginning. The brand has won several awards for its cheese alternatives, both national and international. Its products are free from allergens such as almonds and lupin.

The company attributes its success to the fact that it is entirely vegan. Since we ourselves are vegan, we know the industry sector well, we know what our clients want and we enjoy their trust, says managing director Irina Itschert.

Currently, Wilmersburger cheeses are sold at health food and specialty stores. However, the brand hopes to expand to include the retail sector. It is expecting further growth as 2020 progresses.

The market for vegan cheese is experiencing rapid growth worldwide, and is expected to exhibit a CAGR of 8.6% between 2019 and 2028. Vegan cheese brands such as Tofutti and Miyokos Kitchen have also experienced considerable growth in recent years.

The demand for Wilmersburger products shows that veganism is much more than a trend, says Itschert. Veganism is a way of life, which is driven by an ethical motivation in most cases.

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Sales of Organic Vegan Cheese Pizzaschmelz Double in One Year - vegconomist - the vegan business magazine

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10 Black Influencers in the Vegan Instagram World to Follow – The Beet

At The Beet,we're looking for different ways to amplify Black creators in the plant-based space.To show solidarity with the Black Lives Matter movement and Black vegan influencers who inspire us daily, we put together a list of 10 creators to add to your social media feed. Follow and support these vegans now and forever. If youre looking for Black vegan businesses to show your patronage, check out our story here.

Ashley is a vegan creator focusing on promoting plant-based food, smart tech, and sustainable lifestyle content. She shares easy to recreate vegan recipes that are nutritious and colorful as well as helpfulvegetable gardening tipsto start your own at-home harvest. Ashley is also trained in rescuing injured animals and has saved a few ill and injured creatures during the COVID-19 pandemic. Follow her on Instagram, Facebook, Twitter, and read her blog, Travel Lushes.

Rachel is an ultra-popular vegan YouTuber, blogger, and the author of the cookbook, Rachel Amas Vegan Eats. Her food hacks are epicdont miss her tips for making the perfect hummus. Her Youtube videos are some of the most helpful, instructional, fun-to-watch vegan content available. If you have a sweet tooth, get to baking her apple cake. Rachel is expecting and recently shared her pregnancy journey and experience with illness from COVID-19. Follow her on Instagram, YouTube, and on her namesake blog, Rachel Ama.

Cecilia is a vegan chef focused on crafting traditional Latino dishes to be vegan-friendly. Shes the queen of a veggie grill out, you havent lived until youve tried BBQ cabbage. Her drool-worthy creations are savory and scrumptious. Follow her on Instagram, Facebook, Twitter, and her blog, Coco Verde Vegan.

Koya is one of the most popular yoga instructors on the gram with almost a million followers, and shes also vegan! In her holistic health school for women of color, Get Loved Up, she educates about vegan cooking, mindful living, and more. Koya is also an expert in mediation and breathwork which compliments a vegan diet for a healthy life. Follow her on Instagram, YouTube, Facebook, Twitter, and her namesake website, Koya Webb.

Torre is a fitness coach and bodybuilder who was raised vegetarian and has been vegan for over two decades. Hes proof that you can be super strong and vegan, and crushes the notion that you need animal protein to build muscle. He uses his sage insight into health and fitness to share vegan-friendly nutrition guides weekly. Follow him on Instagram, YouTube, Twitter, Facebook, and his namesake website, Torre Washington

Monique is a plant-based influencer dedicated to showing folks how easy it can be to go vegan. She caters many of her tips to families, so if you're trying to help your loved ones become more plant-based, definitely give her a follow. Youll find drool-worthy recipes across her social media platforms that will inspire you to whip something up new in the kitchen. Follow her on Instagram, YouTube, Facebook, Twitter, and her blog, Brown Vegan.

Lauren is the rightfully self-declared Queen of Green and an epic vegan chef. She creates picturesque plant-based dishes with healing ingredients for many celebs including Cardi B, Stevie Wonder, and Common with whom she recently did an IG live with about healthy living. Her book, Eat Yourself Sexy! The Goddess Edition, is a vegan cookbook with a foreword by her client Serena Williams. Follow her on Instagram and Facebook.

Berto is an NYC-based vegan creative focused on spreading messages of mental and physical health paired with accessible veganism. Turn to his channels for tips about plant-based nutrition and holistic lifestyle practices. Follow him on Instagram and YouTube. Dont forget to also follow his IG account dedicated to all the vegan junk food he eats, @WholeLottaFoodShit, youll want to try all of these dishes on the feed.

Jenn is a vegan chef who has been blogging about veganism for over a decade! She generously shares her delicious vegan Southern-inspired recipes on her IG feed including her sunflower Caesar salad, banana pancakes, and butternut squash chickpea tagine. You can find more of her phenomenal plant-based renditions in her vegan cookbook, Sweet Potato Soul. Follow her on Instagram, YouTube, Facebook, Twitter, and her blog, Sweet Potato Soul.

Tik Tok megastar Tabitha is the brains behind the viral trend of the moment to prepare vegan renditions of the classic BLT sandwich. Youll also find recipes for BBQ jackfruit sandwich, ceviche, and more on her feeds. She makes vegan cooking fun with her hilarious how-to videos of her homemade recipes. Follow her on TikTok, Instagram, YouTube, Facebook, and her website, I am Tabitha Brown.

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10 Black Influencers in the Vegan Instagram World to Follow - The Beet

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Chef Ahki to Teach Free Workshop for Black Women on Veganism – The Beet

In light of the national conversation that is currently being heldabout racism and police brutality in the US, businesses, entrepreneurs and citizens alike arefinding different ways to uplift theBlack community. Whether that be bypatronizing Black-owned businesses (we did a round-up of vegan products and restaurants here) or donating to social justice charities that help support protestors and related causes, people are looking for ways to amplify the message of the Black Lives Matter movement.

Vegan Celebrity Chef Ahki Taylor is doing this by offering to shareher expertise in plant-based cooking. Ahki will beteaching a free workshop exclusively forBlack women this Sunday, June 7th at 1 pm EST, called Veganism for Black Women.

The workshop is hosted by Women of Color Healing Retreats, and their website explains what will be highlighted in the session, including, "The importance of Black Women transitioning into a vegan lifestyle, the history of food for black women and people, implementing more vegan food into your daily lives, the ways food can be used as medicine for menstrual cramps, fibroids, and the reproduction system, and an overall way to learn about how to take care of our health and wellness."

Women of Color Healing Retreats typically hosts paid workshops for their members, but Ahki noted that she didn't want anyone left out of this conversation due to potential financial constraints. Ina statement to VegNews, Ahki explained why she felt it was so important to share her knowledge without charging, saying, "[It]is going to be completely free of charge to the public because veganism isnt accessible in the Black community and we find it imperative to spread this information, Satya told VegNews.

Even if you aren't able to attend the workshop, a scroll through and follow of Chef Ahki's Instagram is well worth it if you're looking for more vegan inspiration and knowledge. Ahki regularly shares beautiful, refreshing meals,and explains the health benefits behind each ingredient.

VisitWomen of Color Healing Retreats's website for more informationon Chef Ahki'sVeganism for Black Women workshop.

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Chef Ahki to Teach Free Workshop for Black Women on Veganism - The Beet

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An Insight into Ethical Vegan Law by Dr. Jeanette Rawley, Chair of The Vegan Society’s International Rights Network – vegconomist – the vegan business…

Comugnero Silvana-stock.adobe.com

In the first of a new series of articles on vegan legal issues from an international perspective, contributed by lawyer Ralf Mller-Amenitsch who is kindly compiling the series, we welcome this insightful and informative article written by Dr. Jeanette Rawley, Chair of The Vegan Societys International Rights Network.

Dr. Rawley from the UK here shares her professional view on the decison of ethical veganism being a protected belief under UK antidiscriminatory law. Ethical veganism (and vegetarianism) has been declared as protected belief by Art 9 of the European Rights convention by several court decisions of the European court of human rights. See application Nos. 7511/76; 7743/76,18187/9141415 0,085

In this tradition the UKs decision is a pioneering decision, giving a blueprint for further court decisions in the EU based on the EU anti-discrimination directive. In the long run, we can probably expect, that in all member states ethical veganism will be recognised as protected belief under the national antidiscriminatory rules.

Dr. Jeanette Rowley*

In January 2020, an employment tribunal in the United Kingdom considered whether veganism qualified as a belief in the application of UK equality law.[1] The case was brought by a long-term vegan who argued that he was unjustifiably dismissed after raising concerns that employee pension contributions were being invested in unethical companies, including some that conduct experiments on animals. At a preliminary hearing, the tribunal confirmed that the beliefs of ethical vegans meet the legal test for protection under the UK Equality Act 2010. The ruling is significant and influential across both the public and private sectors.

Benefitting from the protected characteristic religion or belief, UK vegans are protected from discrimination as consumers of goods and services, in employment and when in the care or control of the state, such as in education, healthcare contexts, custody and prison.[2]

The increase in vegan food, now available in the UK private sector, will no doubt be utilised by the public sector in the provision of vegan food in schools, care homes, hospitals and in prisons. Additionally, the court ruling offers potential for business growth beyond the supply of vegan food.

Following the court decision, employers are amending their policies to avoid inadvertently discriminating against vegan employees. The UK Fire and Rescue Service is automatically issuing vegan friendly, personal, protective equipment (PPE) to vegan firefighters; namely shoes, boots and gloves, and is even trying to find a suitable alternative to the standard issue safety helmet which currently has a leather chin strap.

The Fire and Rescue Service is not the only public sector employer with a duty to provide compliant personal protective safety wear to employees, and, of course, such essential provisions are not only required for employees in the public sector. The police force issues uniform items, including belts with special holders and pouches, security and other employees, such as museum staff, wear uniforms, health care workers, construction workers, mechanics and warehouse staff are issued with boots, shoes and gloves.

Vegan prisoners are also issued with shoes and/or boots, and a range of other provisions for vegans will also now be more sought after, including university graduation attire, animal-free teaching and learning aids, such as art materials for pupils and students, and other vegan training materials, such as suitable cosmetics.

Equality, diversity and inclusion measures place the public sector under a duty to monitor, record and report on the steps it takes to comply with the duty not to discriminate. This means that the supply and provision of items suitable for vegans are fundamental to providing required evidence and, given the popularity and growth of veganism, demand for suitable items could increase quite quickly.

The need to supply items suitable for vegans could also bring about a transformation in default provisions because they are suitable for, and can be issued to, all who need them, while garments and products made from animal skin or hair are not inclusive. In terms of law, there is no requirement to provide personal, protective equipment items made from animal skin, therefore, procurement departments might find it more efficient and cost-effective to phase out existing leather and wool uniform and footwear stock which would result in a higher demand compliant vegan friendly versions.

The recent UK court ruling confirms that vegans are protected in law and has additional value. It will generate the procurement of vegan-friendly alternatives to current animal-based, standard issue goods, and has the potential to transform procurement policy and, thereby, contribute to the elimination of animal suffering and support the transition to compassionate social and regulatory policies.

Mr Mller-Amenitsch says further, If the reader is interested in more detailed information on this topic, I can recommend the publication (Urteilssammlung Veggy Food , Behrs Verlag 2020, Dr. Elisabeth Gottwald / Ralf Mller-Amenitsch, a collection of court decisons on vegan legal issues.

*Dr Jeanette Rowley is the Chair of The Vegan Societys International Rights Network. http://www.vegansociety.com

[1] Mr J Casamitjana Costa v The League Against Cruel Sports: 3331129/2018. Employment Tribunal decision. Published 3 February 2020. Available at: https://www.gov.uk/employment-tribunal-decisions/mr-j-casamitjana-costa-v-the-league-against-cruel-sports-3331129-2018

[2] Although the tribunal stated that veganism was a protected characteristic, it will not be added to the list of protected characteristics contained in the Equality Act 2010. For clarity it should be noted that technically, veganism itself is not the protected characteristic but vegans can be protected under the protected characteristic religion or belief because they are in possession of a qualifying belief.

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In Light of COVID-19 This Doctor Tells Black Patients: Eat Vegan – The Beet

The Coronavirus pandemic has turned the world upside down, only to be eclipsed by nationwide protesting over social injustice and the call for sweeping social and political change. But as everyone's attentionhas shifted from the disease to the protests, COVID-19 is still raging on and cases are still rising in states across the south, impacting African American communities and Black counties at disproportionate rates.

From the start, COVID-19 has been an unequal killer, posing a greater danger to Black communities than otherracial groups.Disproportionately, Black counties account for over half of coronavirus cases in the U.S., and nearly 60% of deaths, a recentstudy found.

While existing health disparities have been one factor, poor eating habits among African Americansis another, and one doctor says that this can be effectedthrough dietary changes.

"Adopting a lifestyle such as a plant-based approach to eatingcan be truly life-saving," saysDr. Millard D.Collins, Interim Chair and Associate Professor of Family & Community Medicine at Meharry Medical College in Nashville, TN. Meharry is the nation's oldest historically Black academic health science institution and prides itself on producing physicians, dentists, and researchers that serve poororunderserved patients, primarily African Americans. Nashville is still treating a steady streamofCOVID-19 cases.

Dr. Collins points out that the Black community suffersfrom America's silent killers: Heart disease, high blood pressure, type 2 diabetes, and cancer.A diet rich in meat and processed food has been linked to diabetes, heart disease, and an increased risk of some cancers, studies have found. Plant-based eating has been tied to lowering the risk of those diseases and premature death of all causes.

There is already a sweeping trend to reverse this: The fastest-growing demographic among plant-based eating is, in fact, African Americans, according to a study published earlier this year. Plant-based meals, primarily derivedfromvegetables, fruits, (frozen and or fresh), grains, like rice and beans, nuts and seeds have been shown in dozens ofstudies to bean effective way to lower risk of type 2 diabetes, reverse symptoms of heart disease, lose weight, and build the immune system to help fight against infectious diseases, like COVID-19.

Dr. Collins says it is crucial to adopt a healthy lifestyle now. Read on for his best advice regarding how to protect yourself from disease, now and later. The Beet's interview with him:

Dr. Collins: Healthy lifestyles should be practiced at all times, but during times of attack, it is even more of an essential practice that should be embodied by all people.

Pertaining to the African Americans plight, we have the worst health outcomes, compared to any other ethnicity, and the mortality associated with COVID-19 is directly proportional to this reality. It is well documented the impact of a plant-based diet on obesity, high blood pressure, diabetes, and more, which all can lead to cardiovascular (heart) and cerebrovascular (brain) compromise. And we know how healthy plant-based eating can positively affect the body. Adopting a lifestyle such as [a healthy plant-based approach] can be truly lifesaving.

Dr. Collins: Great question. I am not sure if we can decrease COVID-19 cases among African Americans since... distancing practices predicate ones infection with this disease. However, we can adopt this lifestyle as a means to improve the co-morbid conditions that may already be presentfor e.g. heart disease, lung disease, cardiovascular disease, and cancerthus strengthening ones immune system and chances of survival in the event that a person becomes infected.

Dr. Collins: Your presumption is correct, in that veganism is indeed a lifestyle and foods are more available than one may think. I think the critical step in this is to put the word out and challenge African Americans to take matters into their own hands and learn the ways of veganism.

It is always challenging to adopt something new and make it sustainable. Articles such as this are a great first step. Lastly, the adoption of a plant-based diet can do wonders to boost the immune system, improve energy, and improve chronic diseases mentioned earlier, thus, it can save lives.

But it is critical to not confine such an approach just in response to COVID-19. Health outcomes of African Americans need attention, and we must not miss this teaching moment the pandemic has provided to promote this strategy to our people. It can mean the difference between life and death.

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In Light of COVID-19 This Doctor Tells Black Patients: Eat Vegan - The Beet

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Veganism has come full circle since the hippie movement of the 1960s – SaltWire Network

ST. JOHN'S, N.L. 4th in a series

In the late 1960s, hippies hanging out in the Haight-Ashbury district of San Francisco were becoming disillusioned with drug addiction and other dark elements creeping into their newfound counterculture.

It sounds like a clich, but a lot of them really did pack up and move to farms and form communes. Some survived, some didnt, but one that thrived and remains active today is simply called The Farm, in Lewis County, Tenn.

The Farm was founded in 1971 by Stephen Gaskin, a disciple of the nature-based teachings of Suzuki Roshi. He and about 300 other followers travelled the country in school buses preaching their message, and finally decided to buy more than 1,000 acres of land in Tennessee to put down roots literally and figuratively. They started a charity called Plenty, and rekindled the practice of midwifery and are credited with spurring the modern home-birth movement,

Peggy Pope can tell you about it.

About 35 years ago, she went there to have her first child. She stayed for a few months, then moved to a similar farm in Ontario.

They were able to stay united because they understood their principles and they kind of knew what they were doing, she says of the people she met.

The Farm started out as a strict vegan community no food based on animals or animal products but relaxed those rules in the 1980s.

Pope was one of a handful of people who brought her love of the natural food phenomenon to St. Johns around that time.

Her ex-husband, Lance Barney, was an American draft dodger and business partner of Mary Janes Specialty Foods. The unique store started operating in the 1970s on Pilots Hill, then moved to Duckworth Street in 1985. It closed for good 12 years later.

The Mary Janes torch was relit shortly afterwards by a former employee and shareholder, Nancy Maher, who started an outlet called Food for Thought a few years later across the street from the old store.

She was forced to move about six years ago when that block burned down, but re-establsihed the store at the corner of Colonial and Gower streets.

Business is good, she says. During the first two weeks of the pandemic shutdown, the place was hopping,

It was so busy here, it was insane.

People were stocking up on sacks of beans, flour and rice, as well as yeast, which she says she never did run short of.

Maher says a renewed interest in veganism brings a lot of younger people to her store, as well as the old guard.

For them, she said, being vegan can be a bit expensive.

The young ones, theyre still young enough that their parents are still buying them food, she said with a laugh.

A lot of them dont know how to cook so they end up buying prepackaged items, she said.

If you go into the freezer, its expensive, she said. If you learn how to cook and get the raw ingredients, its not expensive.

To help anyone who might not be sure what theyre doing, Maher has a sort of bible tucked underneath the counter. Its the "New Farm Vegetarian Cookbook," which is put out by the Tennessee farm. It doesnt have many pictures, but its full of useful information.

I pick up the book every day and show it to someone, she says. If they say, Whats nutritional yeast? I take out the book. Whats tofu? Take out the book. Whats tempeh? Take out the book.

Her own copy burned in the Duckworth Street fire, so shes borrowing Popes for now. Pope just lives around the corner.

Between them, Pope and Maher know pretty well all of the old-guard vegans, including many members of the local entertainment industry.

Pope admits being a vegan in the 1970s was experimental. Few grocery stores stalked appropriate products and not everyone knew how to balance their diet. She did a masters degree in nutrition and avoided some of the pratfalls.

She isnt vegan anymore, but she can cook a mean vegan meal.

And shes happy to see plant-based diets taking on new life.

Theres more of an awareness of where our food comes from. Theres been a big resurgence in gardening.

Peter Jackson is a Local Initiative Reporter covering health for The Telegram.

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Veganism has come full circle since the hippie movement of the 1960s - SaltWire Network

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