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When is a vegan product not really vegan? Retailers warned over risk of inadvertently false claims –

Vegan boots / Credit: Compassion Over Killing

Defining a product as vegan is more complex than many think, but new industry guidelines aim to help retailers assure consumers

Industry body the British Retail Consortium (BRC) has published new guidelines to help its members identify if a product is vegan or not.

Veganism is a growing trend in the UK, with the number of vegans doubling between 2015 and 2019, the BRC said. The body added that even those who do not identify as vegan often seek vegan food and clothing products for a range of reasons. This week the Veganuary group reported that record numbers pledged to maintain a plant-based diet last month, with the total number registering for the campaign rose to 400,000, up from 250,000 last year.

However, the organisation last week warned that, in order to provide customers with assurances that a product was accurately labelled as vegan, retailers need to ask more questions of suppliers than ever before. And in order to help retailers and brands identify the right information with which to assure customers, the group has published a new Voluntary Guideline on Veganism in Fashion.

The best practice guide provides a sequence of steps and questions for retailers and suppliers to ensure that materials are genuinely vegan. It also includes a comprehensive list of all animal derived fibres and materials, which goes into greater depth than retailers currently have.

Full veganism would not only rule out using leather and wool, but also many glues, dyes, and traces of its use in more hidden elements, it explained. Retailers need to go back to their suppliers and ask the right questions about the raw material ingredients in order verify them individually, it advised.

The BRC stressed that retailers should not claim the product is sustainable simply because it is vegan.

"'Vegan' relates to the absence of animal-derived materials, whereas 'sustainable' will mean different things depending on the issue analysed, including embedded water, carbon footprint, and more," the guidelines said.

Vegan labelled products should also offer consumers with a clear alternative to products that are traditionally made using animal-derived materials or ingredients, it added. As such, a cotton t-shirt should not be branded as vegan as it is traditionally made from cotton and should be expected to be vegan as standard, it said.

The BRC added that there was currently no test to definitively confirm the presence of animal DNA in products that would further support supply chain transparency, but advised there were steps companies could take to reasonably ensure vegan products are as advertised.

The move comes amidst warnings from some legal experts that companies and employers could face some legal risks if they do not account for employees and customers ethical veganism. Last year a judge ruled in an employment tribunal that ethical veganism does amount to a philosophical belief, like a religion, that is protected by law.

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Why we feast on meat and hate on vegans – National Post

By all accounts flawlessly balanced and perfectly constructed, the Popeyes chicken sandwich was billed a gift from the heavens. Selling for a paltry $3.99, it sparked a feeding frenzy in the U.S. this summer. As popular as it was, and still is, it also serves as a batter-crusted reminder of how deeply confused we are about meat-eating.

Roughly 50 billion chickens are slaughtered each year to satisfy our massive global appetite for wings, nuggets, strips and the slabs of breast at the heart of the chicken sandwich wars. The majority of these birds are raised in factory farms the crowded and cramped conditions they live in is, at this point, no secret. Yet an awareness of their discomfort has no impact on our desire for a viral fast-food sandwich.

While most would agree that causing animal suffering is immoral, we balk at recent recommendations to eat less meat and belittle those who choose to cut it out of their diets entirely. Merely mentioning veganism is enough to elicit eyerolls, and reactions to what is a purely personal choice have escalated far beyond the non-verbal.

The seemingly harmless launch of a plant-based sausage roll at U.K. bakery chain Greggs last year was enough to prompt a range of aggressive responses, including one from TV presenter Piers Morgan. Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns, he tweeted. The meatless rolls popularity ultimately led to a 13.5 per cent increase in year-over-year sales for Greggs, the BBC reports, and Morgans fraught relationship with it inspired YouTube comedian Alizee Yeezy to write Piers Morgans Vegan Lover an X-rated novella centred around an intimate pastry-related act.

In response to a freelance writer pitching a plant-based recipe column a perfectly normal occurrence an editor once saw fit to explicitly express bloodlust. How about a series on killing vegans one by one. Ways to trap them? How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine? wrote William Sitwell, former editor of Waitrose Food, a supermarket magazine in the U.K.

The anger isnt surprising

This degree of anger, over what amounts to a new menu item and a handful of recipes, seems extreme, but its far from surprising. There are countless examples just like them spanning this past decade alone. The frequency and hostility of such outbursts, though, only serves to detract from the real question, which is: Why do we care if someone eats meat or not? Why is meat-eating so contentious, and antagonizing vegans such a popular pastime?

According to a 2015 study published in the journal Group Processes & Intergroup Relations, vegans in Western society experience discrimination to the same extent as other minorities. Second only to drug addicts in terms of the stigma they face, the BBC reports, vegans are increasingly under fire. And most-loathed of all: those who abstain from meat for reasons of animal cruelty.

As researchers Kelly Markowski and Susan Roxburgh of Kent State University highlight in a study published in the journal Appetite, vegans are viewed as oversensitive as well as physically and mentally weak by the omnivorous masses. The reasons for these negative associations run deep, affecting not just how we feel about meat-eating but our very sense of self.

If all of us are doing something bad, it cant really be that bad, right?

In choosing not to eat meat, the authors write, vegans are rejecting a core tenet of American culture. Meat is central to celebrations if you dont partake in the Thanksgiving turkey, Super Bowl chicken wings or Easter ham, youre not just declining an offer of food, but fracturing an unspoken pact and turning your back on tradition. This prevents one of the central functions of sharing food bonding the prevention of which fosters negative emotions among omnivores, like anger and discomfort, write Markowski and Roxburgh.

At the root of this conflict is a phenomenon Australian psychologists Brock Bastian and Steve Loughnan dubbed the meat paradox our hunger for meat clashes with the knowledge that animals must suffer in order for it to be satisfied. As Julia Shaw writes in Evil: The Science Behind Humanitys Dark Side, Hypocrisy feels less bad, less threatening, when in a group. If all of us are doing something bad, it cant really be that bad, right?

In the name of enjoyment, we might put any concerns related to health, environment or animal welfare aside. We eat that fast-food sandwich knowing full well it was made with a battery chicken. This disconnect between our actions and beliefs leads to another key concept in understanding the emotions tied to eating meat: cognitive dissonance. We have affection for animals and dont want them to suffer, yet we also want to eat them. When we act on the latter belief, the very fact that there are vegans in the world is unsettling, as Hank Rothgerber, a social psychologist at Bellarmine University, Kentucky, told the BBC. Were forced to view our meat-eating as what it is: a choice.

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Plant-Based Versus Vegan: Whats The Difference? – Green Queen Media

With so much buzz around plant-based and vegan diets, thanks to campaigns such as Veganuary, documentaries like The Game Changers and the significant uptick in consumers avoiding meat and dairy products for the planet, its easy to get the two terms mixed up. If youre caught up in the confusion and wondering what the difference is between being vegan and being plant-based, youre probably not alone. But not to worry: below is Green Queens comprehensive yet digestible overview of the actual differences between these two popular terms to set the record straight.

In 1944, the term veganism was officially coined by Donald Watson, a former leader of a branch of the Vegetarian Society, who alongside several colleagues felt the need to distinguish between simply meat-free and those who ditched all products with animal derived ingredients and formed The Vegan Society.

Veganism is therefore different from vegetarianism, whose adherents exclude animal meat and seafood from their diet. In addition to ditching meat products, vegans avoid consuming all animal by-products such as eggs, dairy and honey in their diets, and also advocate to exclude as much as possible all animal-derived or animal cruelty associated products, which include things like consumer goods that have undergone animal testing or leather in fashion.

For many decades, veganism was thought of as a hardcore or radical lifestyle reserved for extremists. Today, were seeing veganism on a serious uptick as scientists reveal the negative health and environmental impact associated with excess consumption of meat and dairy.

Amid the rise in eco consciousness across the world, especially from younger generations, more people are not only choosing a vegan lifestyle because of animal concerns, but because of environmental and health-related worries too. Nowadays, the concept of ditching all meat and animal by-products from diet to fashion and homeware is becoming more popular than ever before.

Plant-based, on the other hand, refer to diets that consist of plant ingredients. The term first appeared in 1980, when Dr T. Colin Campbell at the National Institutes of Health was researching the potential benefits of a vegetable-based diet on cancer and sought a term to encompass this eating pattern without invoking ethical issues. His book The China Study helped to put the term on the map.

While some users of the term understand plant-based as allowing a small percentage of animal products, most users today agree that plant-based diets are free of all animal meat products and by-products. Because plant-based diets are divorced from ethical associations, such as animal welfare considerations, and refer to only ones dietary habits, it does not encompass any exclusion of products in other aspects of ones lifestyle, such as animal-based fashion, beauty or other consumer goods.

Recently, with many celebrities choosing a plant-based diet and the record-smashing movie The Game Changers promoting the physiological and mental benefits of eating plant-based, weve also seen a rise in the term whole-food plant-based, specifically whole food plant-based diets.

This diet, which can be broadly defined as the kind of diet most health practitioners recommend, is one that is centred on whole, unrefined or minimally refined plant ingredients and foods and eschews meat, dairy and other highly processed foods, such as white sugar, hulled grains and hydrogenated oils.

In this case, even some vegan products that are overly processed, such as refined vegan biscuits or some plant-based meat alternatives, would be avoided. Those who adopt a whole-food plant-based diet will therefore be eating primarily fruits, vegetables, roots and tubers, whole grains, nuts and seeds and legumes in their whole form.

Basically, veganism is more than a diet it emcompasses ones lifestyle habits and choices, and is likely motivated by ethical considerations such as animal welfare and environmental concerns.

Vegans therefore not only eliminate all animal meats and by-products, but all other products that may contain animal-derived ingredients or involve any form of animal exploitation and cruelty, for example silk and fur.

By contrast, plant-based is simply a kind of diet that excludes all forms of animal meat and by-products, but does not include restrictions in other aspects of ones lifestyle, and usually promotes choosing whole plant ingredients over overly processed foods.

Therefore, a plant-based meal may by definition be a vegan-friendly meal, but a person who follows a plant-based diet may not necessary be following veganism. Plant-based diet followers may, for instance, wear and use products that have animal derivatives or have undergone some form of animal testing.

At the end of the day, there are serious benefits to be had with both veganism and plant-based (and whole-food) diets, and it all comes down to individual choice and preferences.

Given the wide ranging research that has revealed the plethora of advantages of reducing meat and dairy consumption, from offering a health boost to significantly cutting our carbon and environmental footprint on the planet and promoting a more sustainable global food system, what is clear is that both vegan lifestyles and plant-based diets can drive positive change.

No matter what our individual motivations are, our dying planet needs our help and all the little changes we make to reduce our impact can make a difference to bring about a kinder, healthier and more sustainable world.

Lead image courtesy of Adobe Stock Images.

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Burger King says it never promised Impossible Whoppers were vegan – Yahoo Finance

By Jonathan Stempel

(Reuters) - Burger King, saying it never billed its "Impossible Whoppers" as vegan or promised to cook them a particular way, said a proposed class action by a vegan customer over the plant-based patties being cooked on the same grills as meat burgers should be thrown out.

In a court filing on Thursday, Burger King said plaintiff Phillip Williams should have asked how Impossible Whoppers were cooked before ordering one that he said was "coated in meat by-products" at an Atlanta drive-through.

Burger King said reasonable customers would ask about its cooking methods, and Williams would have known he could request an alternative method had he done even "the smallest amount of investigation" on its website or by reading media reports.

Williams "assumed that an Impossible Whopper would satisfy his own particularly strict form of veganism ... solely because he asked a Burger King restaurant employee to 'hold the mayo,'" Burger King said. "This claim has no basis."

Lawyers for Williams did not respond on Friday to requests for comment.

Williams claimed in his Nov. 18 lawsuit in Miami federal court that Burger King "duped" him into buying the Impossible Whopper at a premium price and is seeking damages on behalf of all U.S. consumers who bought it.

Burger King is a unit of Toronto-based Restaurant Brands International Inc , which also owns the Canadian coffee and restaurant chain Tim Hortons and is overseen by Brazilian private equity firm 3G Capital.

Impossible Foods Inc, which helped create the Impossible Whopper, has said it was designed for meat eaters who want to consume less animal protein, not for vegans or vegetarians.

Burger King advertises the Impossible Whopper on its website at $4, down from its original suggested price of $5.59, and in mid-January added it to its two-for-$6 menu. In a statement, a spokesman said the product "continues to exceed expectations."

The case is Williams v Burger King Corp, U.S. District Court, Southern District of Florida, No. 19-24755.

(Reporting by Jonathan Stempel in New York; Editing by Dan Grebler and Matthew Lewis)

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After 10 years, going vegan continues to be a fun adventure – OregonLive

It all started out as a journalistic stunt.

Ten years ago, I received a dare from a co-worker: Could I go vegan for a month? I accepted the challenge, ditching meat, cheese and dairy on Feb. 1, 2010. It was supposed to last a brisk 28 days or so I thought.

Cynically, I chose the shortest month of the year, because I wasnt sure that eating vegan would agree with me. I grew up in Kansas City, where steakhouses and barbecue joints are as common as coffee shops and Thai restaurants are in Portland. Burgers and smoky ribs felt like part of my DNA.

Around this time, I had been thinking seriously about ways to reduce my carbon footprint, and I got a chance to interview James McWilliams, the author of the controversial book "Just Food."

McWilliams had some ideas that were sure to rub the farmers market crowd the wrong way, such as his contention that a tomato grown by a local farmer doesn't necessarily have a lower carbon footprint than one grown in Southern California that's trucked to your neighborhood grocery store.

One of his ideas really resonated with me. In our quest to eat more sustainably, McWilliams believed our efforts were irrelevant if we didnt drastically reduce the amount of meat we eat, given the amount of natural resources the livestock industry consumes, and how it contributes to greenhouse gas emissions.

McWilliams challenged me that if I was serious in my concern about the environment, I needed to look seriously at the amount of meat I was eating. That forced me to confront the way I shopped and ate. I was one of those zealots about using reusable grocery bags years before Oregon forced everyone to get in on the act. Yet I wasn't paying any attention to what was going into those green bags. All the beef and chicken I was buying had a huge carbon footprint.

After 10 years, food writer Grant Butler is continuing his exploration of plant-based cooking and eating. (Beth Nakamura | The Oregonian/OregonLive)LC-

Then came the dare. I went to my editor with the idea of eating vegan for a month and writing about the experience. Unlike other food writers who had dabbled with short-term veganism, I didnt want to focus on what I couldnt eat. I wanted it to be a month of adventurous eating, a chance to try new foods, and to learn the upsides of vegan eating.

To my surprise, my editor said yes.

And that first month was crazy fun. I'd known about foods like quinoa, tofu and tempeh, but I'd never really given them a fair shake as a home cook. I wasnt just eating good food at home. I was blown away by Portlands vegan dining scene, which I had never explored.

When my month of vegan eating ended, I felt like Id had a physical and mental cleanse. My blood pressure and cholesterol levels had dropped significantly, and I felt more rested because I was sleeping better. So I decided to keep it going. To celebrate, I threw a dinner party for friends who had been rooting for me.

Vegan Dark Chocolate Cupcakes With Creamy Chocolate Frosting, a recipe from Everything Chocolate by the editors of Americas Test Kitchen, 2020.Keller + Keller

Recipes included with this story: Vegan Dark Chocolate Cupcakes; Creamy Vegan Chocolate Frosting.

Ten years later, its easier to eat a plant-based diet than ever before. A decade ago, you had to go to food co-ops and specialty markets to find many vegan products and ingredients. Now theyre in every grocery store. At mainstream restaurants, vegan options used to be bowls of blah pasta primavera. Now, serious chefs show vegetables plenty of respect, and you can score vegan options at Burger King.

Burger Kings menu changes are keeping up with public demand. During the last 10 years, more people have embraced the idea of eating less meat, even if they arent ditching it altogether. Every meatless meal presents an opportunity to take a step toward a better environment, better health, and compassion for all living beings. Even if you switch to vegan meals only a few days a week, you're making a powerful choice and helping change the world.

For me, going completely vegan has been a gift beyond imagination. Now its time to celebrate with chocolate cupcakes.

-- Grant Butler

503-221-8566; @grantbutler

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Aytu BioScience to Report Fiscal Q2 FY 2020 Results and Business Update – Yahoo Finance

ENGLEWOOD, CO / ACCESSWIRE / February 6, 2020 / Aytu BioScience, Inc. (AYTU), a specialty pharmaceutical company focused on commercializing novel products that address significant patient needs, today announced that the company will present its operational results for the quarter ended December 31, 2019 on February 13, 2020, at 4:30 p.m. ET. The company will review accomplishments from the quarter and provide an overview of its business and growth strategy.

Conference Call Information

1- 844-602-0380 (toll-free)

1- 862-298-0970 (international)

The webcast will be accessible live and archived on Aytu BioScience's website, within the Investors section under Events & Presentations, at, for 90 days.

A replay of the call will be available for fourteen days. Access the replay by calling 1-877-481-4010 (toll-free) and using the replay access code 57940.

About Aytu BioScience, Inc.

Aytu BioScience is a specialty pharmaceutical company focused on commercializing novel products that address significant patient needs. The company currently markets a portfolio of prescription products addressing large primary care and pediatric markets. The primary care portfolio includes (i) Natesto, the only FDA-approved nasal formulation of testosterone for men with hypogonadism (low testosterone, or "Low T"), (ii) ZolpiMist, the only FDA-approved oral spray prescription sleep aid, and (iii) Tuzistra XR, the only FDA-approved 12-hour codeine-based antitussive syrup. The pediatric portfolio includes (i) AcipHex Sprinkle, a granule formulation of rabeprazole sodium, a commonly prescribed proton pump inhibitor; (ii) Cefaclor, a second-generation cephalosporin antibiotic suspension; (iii) Karbinal ER, an extended-release carbinoxamine (antihistamine) suspension indicated to treat numerous allergic conditions; and (iv) Poly-Vi-Flor and Tri-Vi-Flor, two complementary prescription fluoride-based supplement product lines containing combinations of fluoride and vitamins in various for infants and children with fluoride deficiency. Aytu's strategy is to continue building its portfolio of revenue-generating products, leveraging its focused commercial team and expertise to build leading brands within large therapeutic markets. For more information visit

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, or the Exchange Act. All statements other than statements of historical facts contained in this presentation, are forward-looking statements. Forward-looking statements are generally written in the future tense and/or are preceded by words such as ''may,'' ''will,'' ''should,'' ''forecast,'' ''could,'' ''expect,'' ''suggest,'' ''believe,'' ''estimate,'' ''continue,'' ''anticipate,'' ''intend,'' ''plan,'' or similar words, or the negatives of such terms or other variations on such terms or comparable terminology. These statements are just predictions and are subject to risks and uncertainties that could cause the actual events or results to differ materially. These risks and uncertainties include, among others: the effects of the business combination of Aytu and the Commercial Portfolio and the previously announced, but not yet consummated, merger ("Merger") with Innovus Pharmaceuticals, including the combined company's future financial condition, results of operations, strategy and plans, the ability of the combined company to realize anticipated synergies in the timeframe expected or at all, changes in capital markets and the ability of the combined company to finance operations in the manner expected, the diversion of management time on Merger-related issues and integration of the Commercial Portfolio, the ultimate timing, outcome and results of integrating the operations the Commercial Portfolio and Innovus with Aytu's existing operations, the failure to obtain the required votes of Innovus' shareholders or Aytu's shareholders to approve the Merger and related matters, the risk that a condition to closing of the Merger may not be satisfied, that either party may terminate the merger agreement or that the closing of the Merger might be delayed or not occur at all, the price per share utilized in the formula for the initial $8 million merger consideration in the Merger may not be reflective of the current market price of Aytu's common stock on the closing date, potential adverse reactions or changes to business or employee relationships, including those resulting from the announcement or completion of the Merger, risks relating to gaining market acceptance of our products, obtaining or maintaining reimbursement by third-party payors, the potential future commercialization of our product candidates, the anticipated start dates, durations and completion dates, as well as the potential future results, of our ongoing and future clinical trials, the anticipated designs of our future clinical trials, anticipated future regulatory submissions and events, our anticipated future cash position and future events under our current and potential future collaboration. We also refer you to the risks described in ''Risk Factors'' in Part I, Item 1A of the company's Annual Report on Form 10-K and in the other reports and documents we file with the Securities and Exchange Commission from time to time.

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Decompression therapy, anti-aging, more giving chiropractors strategic edge – Chiropractic Economics

These four specialized services can help put your practice in the lead, with anti-aging and decompression therapy riding a popularity wave

Whether youre incorporating decompression therapy into your practice or taking your skills on the road to corporate settings, you can explore a variety of specialized services that enhance patient health and wellness and ultimately increase cash flow. Here, we talk with four experts who teach and support chiropractors in specialized therapies that are proving popular with patients across the country and around the world.

Most chiropractors know about decompression tables and the companies that market and sell them. Jeff VanderWal, president of HillDT Solutions and his partner Tim Burkhart, DC, have expanded their involvement with this technology beyond the chiropractors point of purchase.

HillDT Solutions sells decompression tables and also provides comprehensive training, certification, and ongoing clinical support to its chiropractor clients for decompression therapy.

There are a lot of products out there that are more traction-based, and VanderWals company was created as the result of a void he perceived to be in the market: Years ago, my partner (Burkhart) bought a decompression table that came with nothing more than a DVD, and it took him months to figure out how to use it and get consistent results.

VanderWals company focuses on selling and providing clinical training and support for its own brand of decompression tables for decompression therapy. Sales agents can explain the basic functionality, but if you have a complex case, who do you go to for answers? We developed a master team of chiropractors who have experience developing best practices. And these best practices are incorporated into his companys training and certification program.

VanderWal says that chiropractors are well-suited to provide decompression therapy services with this technology. Changing health insurance models are resulting in more surgeons losing patients to less-invasive or lower-cost therapies, he explains, and chiropractors could be benefiting from this increased business.

As a chiropractor, you are an expert on the spine, he says. Decompression is an extension of what you already know and will allow you to provide therapy to patients who may not respond to traditional chiropractic care.

VanderWal says he understands chiropractors initial hesitance to enter the area of decompression therapy, adding that this hesitation goes beyond the cost of investing in the technology.

Chiropractors have a natural compassion for their patients, and with decompression, they may be concerned about uncertainty of outcome, he says. Its hard for them to ask a patient for $3,000, and when they do, they think, Boy, thisd better work. Part of it is also credibility, and we strive to transfer credibility to our chiropractor clients. The ongoing mentoring we provide helps in this regard tremendously.

Marketing decompression therapy varies from practice to practice, VanderWal says. It depends on where you are in terms of years in the profession and patient base.

If youre a new physician trying to generate new patients, you will probably take a more aggressive role in marketing this technology, he explains. For the chiropractor in practice 20 years, youll find you have a lot of good candidates for this therapy right under your nose. Maybe some patients have hit a plateau and have not progressed. This therapy can help chiropractors achieve better outcomes for their patients.

Any chiropractors interested in pursuing an investment in decompression therapy technology should remember that the therapy is an add-on and not meant to replace traditional chiropractic services.

This is a complementary therapy that you can add to your practice and do remarkable things for your patients, including relief in complex disc cases, he says. Physicians who put their heart into it will succeed. The capital investment takes care of itselfthat is the last thing to worry about.

Nelson Thibodeaux, founder of Texas Biostetic Instruments, says hes found an excellent way for chiropractors to augment their regular practice with natural anti-aging therapies that can achieve increased satisfaction and wellness in patients, all while enhancing cash flow.

For more than 10 years, Thibodeauxs company has been providing training, equipment, and support to chiropractors in the noninvasive arts of microcurrent and LED fat-loss therapies. All-cash services open up a lot of additional opportunities for DCs, he says. We have specialized in primarily Class 1 devices that are readily available to use, and these treatments have even been endorsed by some chiropractic boards.

According to Thibodeaux, natural microcurrent therapies that serve as both a pain management device as well as a tool for firming, toning, and rejuvenation have greatly advanced as a result of the Department of Defenses underwritten research in regenerative medicine for wounded soldiers. Some devices can even incorporate a product whose active ingredient mimics tropoelastin (a precursor to the generation of elastin in the body) into microcurrent therapy to effect immediate improvement in skin elasticity.

With the right system, a DC can provide visible face lifts, and offer clients toning and slimming in the abdomen, legs, and arms, Thibodeaux says. And radiant lipolysis treatments promote weight and fat loss in the abs, arms, legs, bust, and buttocks as part of an unattended treatment.

Thibodeaux says that chiropractors are in a unique position to augment their current practice with anti-aging services. Chiropractors typically have a majority population of female patients, he says. These patients are interested in their overall wellness and health.

Thibodeauxs company provides on-site microcurrent and other anti-aging treatments and also trains chiropractors in the use of its systems. In addition, the company offers a full range of products that, when used in combination with the equipment, provide synergistic reactions that result in anti-aging rejuvenation and extend the results of treatments.

With regard to establishing price points for patients, Thibodeaux says that typically an office can recoup its investment on a device after selling about a half-dozen treatment packages.

One of our approaches with chiropractors when it comes to marketing is that we train them to show results to their patients, he says. We tell them to take a patient in and explain to them that this is a natural procedure; it will take a little longer, but it is not a $20,000 plastic surgery. We will do one treatment on half of the face and take a photo, then finish the treatment. Afterwards, we show the patient the dramatic difference between the treated side and the untreated side.

According to Thibodeaux, the best advice he can give to chiropractors looking to succeed in the anti-aging and wellness field starts and ends with motivating your employees.

You have to instill excitement in your staff, he says, adding that team members will introduce patients to these offerings with enthusiasm. You also have to look at your entire patient base and use that as a baseline to start this part of your business. This is an opportunity to reach out to patients you havent seen in five years.

Bryan Muth, DC, has mastered an approach to providing chiropractic care that takes his skills out of the traditional private practice and brings them to corporations and their employees firsthand.

Muth leads corporate wellness at Standard Process, and serves as the medical services manager for Cultivate, an on-site, chiropractic-led wellness company. He has made a career out of providing nutritional, ergonomic, and chiropractic therapies to corporate employees, while also training and certifying chiropractors who are interested in pursuing this same specialization path.

Muth says he finds a great deal of satisfaction in providing his services via this on-site corporate model because the results significantly impact employee wellness and performance.

By helping businesses improve employee health factors and achieve productivity gains, you are a transformative force within a business, Muth says. It also stands to reason youre creating value and, as a result, new career opportunities, security, and practice expansion for yourself as a chiropractor.

According to Cultivate research, the on-site, chiropractic-centered wellness model results in statistically and clinically significant differences in employee health, including the reduction of long-term illnesses.

The correlation of healthier, happier employees being more productive and less likely to incur health-related costs flows naturally from report findings, says Jerry Curtin, Cultivates president and general manager.

Muth agrees. I started looking into nutrition and longevity and realized that making a career out of combining these factors with results-driven chiropractic therapies can really make a difference in patients lives, he says.

Cultivate offers a comprehensive certification program that equips chiropractors with the tools they need to influence employee nutrition, musculoskeletal health, and overall productivity. If youre looking to enter this branch of chiropractic services, youll need to acquire skills and knowledge in the areas of HIPAA regulations, nutrition, fitness, employee safety, and more.

Weve seen firsthand the impact that dedicated, trained chiropractors can have being on-site as part of an organizations overall wellness program, Curtin says. [Our program] is intended to help expand career options for chiropractors looking to take their practice to the next level while also helping to transform communities through wellness.

Muth says the benefits of on-site corporate wellness make practicing chiropractic all the more exciting. I really like the idea of helping people in a corporate setting and seeing more and more people accomplish things in their jobs faster and more accurately, he says. You really become a part of the company. Whats more, data has shown a significant decrease in healthcare costs for the corporations who invest in on-site wellness services for their employees, he says.

As far as advice to chiropractors who might be interested in this type of career, Muth says information is power. He recommends going online to learn more about how you can incorporate this specialty into your career. And the best thing is that chiropractors do not have to leave their own practice. They can integrate this specialty into their private practices, and that can help their practices grow in turn.

Anita Shannon, owner and founder of TheraCupping, focuses on bringing the power of high-end massage (particularly vacuum therapy) to chiropractors who are looking to implement natural tissue-generation techniques into their practices.

Since 2002, Shannons company has been training and providing ongoing support to chiropractors, physical therapists, occupational therapists, massage therapists, and other healthcare professionals whose main mission is to improve overall quality of life in their patients.

With regard to vacuum therapy, Treatments can be very short in duration, and the effects are quick and remarkable, she says. If a chiropractor is working with someone who has tight fascia, they can keep adjusting that person, but the fascia or shortened muscle tissue will pull the adjustment back out. Vacuum therapy can help to loosen the fascia and release soft tissue so the chiropractors adjustment can stay in place, she says.

We can achieve a significant increase in range of movement using vacuum therapy, Shannon adds. The techniques soften the tissue and prep it for adjustment techniques in a way that chiropractors have not seen before.

Her company also offers education for chiropractors looking to gain hands-on knowledge of vacuum therapy techniques. The company continually gathers research obtained from various patient case studies.

The machine that Shannon uses for conducting treatments is offered at a fairly low price point for chiropractors seeking to invest in a new service. Our focus is all about the techniques and applications, and the machine makes the work so easy, she says.

According to Shannon, one area in which vacuum therapy has provided significant benefits is a realm that chiropractors might not consider relevant to them. While vacuum therapies are often used for joint issues and replacements, injury recovery, and chronic-pain issues, we have found that mastectomy patients experience major improvements with vacuum therapy treatments, she says.

We have had great results with mastectomy recovery and prepping for reconstruction, Shannon explains. I see this as an excellent adjunct therapy for chiropractors. They work not only with their regular patients, but they add a large number of new patients with a vital need. These women would really benefit from adjustments after what they have been through, and no one is noticing that.

Almost every post-mastectomy patient weve worked with has shoulders and a head that have shifted forward, with adhesions and scar tissue impacting the position of the skeletal structure, Shannon says. Vacuum therapy, combined with traditional chiropractic techniques, can significantly ease these burdens whether a woman moves forward with reconstruction or not.

Vacuum therapy works in reconstruction preparation by loosening the adhesions and scar tissue resulting from the mastectomy, Shannon explains. It aims to prepare and open the area to create space for the implant, and after the surgery it helps to soften the tissue and scars.

We look at vacuum therapy as a missing link in chiropractic, Shannon says. It can be huge addition to a chiropractors menu, generating unlimited new business.

Referral systems for outpatient clinics are really mounting, Shannon adds. This type of therapy could actually bring medical communities closer, as surgeons refer their patients to other healthcare facilities (such as chiropractic offices) that can provide such beneficial adjunct care.

The experts here suggest that by adding a skilled modality to your existing practice such as massage or decompression therapy, you can significantly broaden your patient base and, whats more, add cash-based services. This can be especially attractive as these kinds of additional services wont necessarily complicate your billing and collections picture. A new angle on your practice just might invigorate your enthusiasm, too.

Amy Stankiewicz is a freelance writer based in Cleveland, Ohio. She has written for trade publications for more than 15 years. She can be contacted at

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Decompression therapy, anti-aging, more giving chiropractors strategic edge - Chiropractic Economics

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The Secrets To Healthy Aging – Anti Aging News

News Health Online Magazine recently interviewed Dr. Joseph Maroon on his tips for healthy aging. In the article entitled, The Secrets to Healthy Aging, Dr. Maroon relates many examples that he has practiced himself over the last 40 years to reduce and counter unhealthy aging. The following is an excerpt of that interview:

Our health system is broken!

That is the opinion of noted neurosurgeon and anti-aging expert Dr. Joseph Maroon, a sports medicine expert who served as the team neurosurgeon for the National Football Leagues Pittsburgh Steelers for over 20 yrs. Dr. Maroon says that Americans spend billions on gastric bypass surgeries each year, but essentially pennies on how to teach people to eat better and have a healthier relationship with food to avoid obesity.

Dr. Maroon is the senior vice president for the American Academy of Anti-Aging and says the key to living a healthier and longer life is to avoid disease before it starts.

Even my closest friends are often surprised when they ask me my age, he says. Despite my youthful appearance, I can tell you that the birth date posted on my drivers license is correct. Although having a youthful appearance is not the only goal of adopting an anti-aging lifestyle, it is a great side benefit. Our skin, without makeup or other cosmetic enhances, provides a fairly accurate window into our overall health.

Dr. Maroon explains that one of the reasons the skin provides so much information is that the skin, like other organs of the body, is affected by inflammation.

Aging and inflammation go hand in hand, says Dr. Maroon.

Here are some ways you can reduce inflammation and promote healthy aging to remain younger on the inside and out:

Eat healthy, Be healthy, Live lively!

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The Secrets To Healthy Aging - Anti Aging News

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New Book Release: The Resolution Zone by Dr. Barry Sears – PRNewswire

Pro-Resolution Nutrition is:

The science behind The Resolution Zone is complex, yet Dr. Sears explains it in simple to understand terms for the layperson as well as provides new insights to medical researchers. Furthermore, he puts forth a comprehensive dietary system that can be followed for a lifetime to optimize the body's natural ability to heal or what he refers to as the Resolution Response. If you want to understand how chronic disease actually develops and what you can do to control it, The Resolution Zone will be your guidebook to a longer and healthier life.

The Resolution Zone is now available for purchase on the Zone Diet website and on Amazon.

Praise for The Resolution Zone

"The Resolution Zone explains how unresolved inflammation is responsible for most of the chronic diseases we currently struggle with as well as aging itself. This book is highly recommended not only for all those seeking optimal health but also for all physicians desirous of learning why and how these dietary measures work." Joseph C. Maroon, MD., Professor and vice chairman, Department of Neurological Surgery, Heindl Scholar in Neuroscience, University of Pittsburgh, and team neurosurgeon, Pittsburgh Steeler.

"In The Resolution Zone, we see the culmination of decades of his research and experience which begin with Dr. Sears' first book in 1995, The Zone. He convincingly shows us how our diet can be effectively used as our most effective drug." Julian E. Bailes, MD., Bennett Tarkington Chairman of the Department of Neurosurgery NorthShore University HealthSystem, Co-Director, NorthShore Neurological Institute, and Clinical Professor of Neurosurgery University of Chicago Pritzker School of Medicine

About Dr. Barry Sears

Dr. Barry Sears has dedicated the last 35 years of his research career to studying the links between diet, hormones, and health and is dedicated to restoring a state of health that can be controlled by reducing inflammation in your body. In his research, he studies dietary control of hormonal response and develops innovative approaches to help treat and reverse silent inflammation, the leading cause of cardiovascular disease and Type-2 diabetes. His research has led to his best-selling books Enter the Zone, Mastering the Zone, Zone Perfect Meals in Minutes, and had additionally penned The Soy Zone, Anti-Aging Zone, Omega Zone, Toxic Fat, A Week in the Zone, Zone Meals in Seconds, Top 100 Zone Foods, The Mediterranean Zone, and his latest release, The Resolution Zone.

Media Contact: Kristin Sears, 646-715-8622,

SOURCE Zone Labs

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New Book Release: The Resolution Zone by Dr. Barry Sears - PRNewswire

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Immix Doses First Patient in USA in its Phase 1b/2a Trial in Patients with Advanced Solid Tumors – BioSpace

LOS ANGELES, Feb. 4, 2020 /PRNewswire/ --Immix Biopharma, Incannounced today that the first patient in the USA was dosed successfully in its flagship phase 1b/2a clinical trial testing Imx-110 in patients with refractory solid tumors.To-date, the trial has accrued patients across tumor types. The expansion of the study to the US builds upon Immix' results from Australia, wherein six cohorts were dosed with no treatment-related serious adverse events observed and dose escalation is continuing.

The first US patient was dosed at Sarcoma Oncology Research Center in Santa Monica, California - led by Dr. Sant Chawla, a world renowned expert in sarcoma treatment and clinical research. Based on his extensive experience with anthracycline-based experimental therapies for sarcoma, including CytRx' Aldoxorubicin, Dr. Chawla shared his optimism for Imx-110 as an investigational candidate both from the standpoint of superior efficacy and a lower risk of cardiac complications associated with older formulations of doxorubicin.Dr. Chawla's colleague, Dr. Erlinda Gordon is the Principal Investigator leading the study at Sarcoma Oncology Research Center in Santa Monica.

Dr. Gordon is a Diplomate of the American Board of Pediatric Hematology/Oncology and previously a Tenured Associate Professor for 24 years at USC and currently a Professor Emeritus at the USC Keck School of Medicine, Los Angeles, California. She is a co-inventor of more than 150 patents in biomedical research, and patented the first targeted gene delivery system for cancer in the USA, Europe and the Philippines. She has authored more than 100 original peer-reviewed articles and served as Editor-in-Chief of the International Journal of Pediatric Hematology-Oncology, Director of the Red Cell Defects Program and the NIH-funded Comprehensive Hemophilia Center at Children's Hospital of Los Angeles and the NIH-funded Children's Oncology Group. Dr. Gordon was co-founder of two biotechnology companies and is a pioneer in the development of targeted gene therapy products.

For more information on the Imx-110 study, please visit

Immix also has an open call for investigator initiated studies where the company will provide Imx-110 at no charge.

About Imx-110Imx-110 is a first-in-class combination therapy designed to inhibit cancer resistance and evolvability while inducing apoptosis. Imx-110 contains NF-kB/Stat3/pan-kinase inhibitor curcumin combined with a small amount of doxorubicin encased in a nano-sized delivery system for optimal tumor penetration. The nanoparticle is tunable in that it can be bound to various targeting moieties, allowing it to deliver even more payload to tumors or other cell populations of interest, if needed. Imx-110 showed preclinical efficacy in glioblastoma, multiple myeloma, triple-negative breast, colorectal, ovarian, and pancreatic tumor models with the mechanism of action being a 5x increase in cancer cell apoptosis compared to doxorubicin alone, and a wholesale shift in the tumor microenvironment post administration.

About the CompanyImmix Biopharma, Inc. is a privately-held, biopharmaceutical firm focused on developing safe and effective therapies for cancer patients. The company was founded by Vladimir Torchilin, Ph.D., D.Sc., Director of the Center for Pharmaceutical Biotechnology and Nanomedicine at Northeastern University; physician-scientist and clinical researcher Ilya Rachman, MD, PhD, MBA; and Sean D. Senn, JD, MSc., MBA, a senior biotechnology patent attorney. Immix's founding investor is a family office focused on harnessing scientific advances in order to engineer transformative and effective cancer treatments. For more information visit

Media ContactRyan Witt+1 (888)

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SOURCE Immix Biopharma, Inc.

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Immix Doses First Patient in USA in its Phase 1b/2a Trial in Patients with Advanced Solid Tumors - BioSpace

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