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Startup of the Week: The Vegan Street: Helping people maintain a healthy lifestyle – Arab News

CAIRO: Any Cairene with a real love for Lebanese pastries can tell you how tough it is to find a freshly baked manousheh made the authentic Lebanese way here in Cairo.

This is precisely why fans of this Lebanese breakfast pizza rejoiced when Beiruts very own the Lebanese Bakery (TLB) finally opened in Egypts capital city last September.

Located in the Maadi neighborhood, the branch like all TLB outlets was founded with the mission to pay homage to the manousheh, to subtly enhance and modernize traditional recipes with creativity and attention to every bite, according to TLBs website. The bakerys aim remains to serve a delicious take on traditional manousheh and mouajjanet the quintessential everyday Lebanese food.

The options on the manousheh section of the menu include From the Garden, Cheese, Meat, and All Day Breakfast. TLB serves a selection of manoushehs with free-range eggs cooked sunny-side-up or paired with kashkawan cheese, sujuk, awarma or shakshuka sauce. There is also a section of salads, sides and kaak, and a vast selection of freshly baked mouajjanet and sweets. We were also impressed to find that you can select your own dough for your manousheh, with the options of whole wheat or multigrain. Besides the items on its well-curated menu, the bakery also sells its own condiments including wild cucumber pickles, cocktail pickles and an eggplant makdous (pickled eggplant).

We visited the bakery on a cool Friday morning. It is located in a beautiful two-story building with both indoor and outdoor seating areas. We grabbed a cozy table outside to enjoy the November sun.

We selected a labna wa joz side, ras asfour manousheh, zaatar and akkawi cheese manousheh, and an assortment of mouajjanet.

The food arrived promptly, and was served with a proper cappuccino (one of the best coffees Ive had in Cairo and reason enough in itself to drop by for breakfast).

First to our table was labneh wa joz a magnificent labneh, walnut and black olive side dish served with freshly baked bread. The tanginess of the labneh was brought out by the bitter taste of the olives, but it was the choice to include crunchy chopped walnuts that really elevated this dish, which could easily suffice as a breakfast item on its own.

Next up was the zaatar and akkawi cheese manousheh (aka nes-nes or half-and-half); a ras asfour manousheh composed of diced beef, rocket leaves and pomegranate molasses and topped with fresh pomegranate; and finally, a hot-out-the-oven selection of mouajjanet.

The zaatar and akkawi cheese manousheh transported us back to our Beirut foodie trips the sourness of the zaatar perfectly complemented by the saltiness of the akkawi cheese, with the manousheh crust striking just the right balance between thin and fluffy.

As delicious as that was, however, our manousheh-of-the-year contender was the delicious ras asfour manousheh. From the juiciness of the beef and the hint of pungent sweetness created by the pomegranate molasses to the crunchiness of the rocket and pomegranate, this was the highlight of the meal.

The mouajjanet selection was a hit too both in terms of overall taste and baking quality. We sampled the thyme mouajjanet, spinach fatayer, cheese mini-pizzas, and small sfeehas. Straight out of the oven with just the right amount of filling, the mouajjanet complemented this hearty Lebanese breakfast perfectly.

Sadly though, we had no room left for any of TLBs sweet pastries. The sweet manoushehs carob molasses and tahini; Nutella; or Halawa with strawberry and pistachios looked superb and well definitely go back to try them some other time.

Cairo-based Manousheh fans who cant make the trip out to Maadi can request delivery. Theres also a scheduled pick-up option if youre in a hurry.

Personally though, wed highly recommend visiting the bakery on an early morning and enjoying your manoushehs in the cool breeze.

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Life in the time of COVID | Blogs | timesnews.net – Kingsport Times News

May you live in interesting times. Today seems the epitome of this Chinese curse. Ours is the time of the COVID-19 pandemic. The world we live in is partially like the old days and partly an uncertain Brave New World.

There is no uniform experience. Life goes on pretty much as normal for some. For many, a challenging and difficult new normal has evolved. And, for a few, it comes to a catastrophic end. For the vast majority, the biggest impact has been the government-mandated restrictions.

Unfortunately, it is not even clear what the truth about the disease really is. Much of the public response is driven by the media and its need to fill the airways 24/7. There is nothing like a crisis to capture our attention (and viewers).

Online sources and social media fuel dire (and sometimes crackpot) opinions as well. Collectively they have turned the pandemic into a panic.

We are told to follow the science, but what does that mean? What precisely should we do in response to whatever component of science we follow?

For example, we know that COVID-19 is virulent. For at-risk populations, and sadly some healthy people, it is deadly. However, the same can be said about the annual flu outbreak, particularly in years where the vaccine misses the target. Life is always full of risk, and we should view this in the same manner we do every choice we make. I could get in a fatal car crash on the way to the grocery store, yet I accept that possible fate every day. This is no different; only the probabilities change. It is a question of determining the acceptable magnitude of risk, not eliminating it.

We must recognize that much of the science is based on probability and modeling. Early estimates stated that the overall mortality rate was approximately 3.4%; subsequently, that figure has been lowered to below 1% (across all groups). Those figures are misleading. The mortality rate for patients over 80 is more than 13% (that figure is staggering if understandable). However, it is far lower among healthy younger people, approximately 0.15% for those in their 30s.

These and other factors (impact of side effects, transmission mechanisms, etc.) fluctuate almost daily as we learn more about the pathology of the disease. On which statistics are we to base our policy? How do you state emphatically that one particular course of action is valid and efficacious for all groups and across all geography?

The short (and honest) answer is that you cant. The real question for us today is, How will we live our lives?

At one extreme, we can choose to be scared by the science (as the media would have us do). We can live in fear. We can shut down business and hope that massive federal expenditures will solve the problem. We can destroy the well-being of thousands of our citizens, leaving them without meaning in their lives. We can pretend that such actions will not come home to roost in the future. I believe those risks are every bit as relevant and potentially dangerous as denying the nature of the disease and pretending that there is no problem, a path that will inevitably lead to unnecessary death and tragedy.

Furthermore, following the rules creates no guarantee. In todays world, you can quarantine, mask up, wash your hands frequently, and still get infected. Likewise, you can live a healthy lifestyle, have no underlying conditions, and still become deathly ill.

But there are clear rational actions. We should continue to pursue vaccines and aggressively disseminate them when they are available (again accepting the risks involved with side effects). We should do a better job of protecting at-risk populations (e.g., provide full protective equipment for workers in nursing homes). We can also take prudent precautions (wearing a mask, doing extra cleaning and sterilizing, maintaining separation, etc.). These are not onerous and appear to have a positive impact. Why would we not do this?

However, I have a greater fear for the future if we shutter our society and crash the economy. The risk of massive dependence on government largess is real. We have seen the result of such conditions on the diverse underclass from minority urban neighborhoods to the former coal communities in Appalachia. Do we really want to expand that experience to consume others who were productive members of society, consigning them to the depressive effects of perpetual subservience to a dysfunctional government?

We are better than that. We do not retreat in the face of adversity. We do not lock our doors and whimper in the night as the tide of adversity swallows us up. We have never capitulated because the road ahead was hard, full of risk, or plagued with danger. We are willing to sacrifice for the greater good of our country.

This is what it means to be American at least that is who we used to be.

Dave Clark is a Kingsport businessman and a former alderman.

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Insights on the Specialty Food Ingredients Global Market to 2025 – Insights, COVID-19 Impact, Competition and Forecast – GlobeNewswire

Dublin, Dec. 02, 2020 (GLOBE NEWSWIRE) -- The "Global Specialty Food Ingredients Market - Analysis By Type, Application, By Region, By Country (2020 Edition): Market Insights, Covid-19 Impact, Competition and Forecast (2020-2025)" report has been added to ResearchAndMarkets.com's offering.

Global Specialty Food Ingredients Market was valued at USD 47642.38 million in the year 2019. Rising number of buyers demanding plant-based meat product either for clinical reasons or for practicing healthy lifestyle are impelling market growth. Also, the manufacturers making continuous efforts in research and development for healthy products which are in turn are accelerating demand for specialty food ingredients such as antioxidants, proteins, vitamins and minerals across the regions.

Furthermore, there is a strong association between the Specialty Food Ingredients market and the processed food and beverage markets. Also, the rising demand for food safety and shelf-life, the manufacturers of processed or convenience food are keen on presenting the best food product to the consumer playing a crucial role in driving the demand for specialty food ingredients. The main driving forces for the growing market are the advanced technology, nutrition and taste convergence, rise in convenience food sector and growing end users' applications have been anticipated to infuse growth in the market for Specialty Food Ingredients during the forecasting period of 2020-2025.

Under the Type segment, the market share of vitamins and minerals is expected to increase owing to being used in various dishes as an important sub type of specialty food ingredient is accelerating the market growth In addition, COVID-19 Pandemic has resulted in changing operations in the value and supply chains of various segments of the industry that also triggered players in the beverages, confectionary, sauces, dressings, and condiments markets across European Unions and all other regions. Manufacturers would have to increase focus on curbing the production costs in order to sustain competitive prices to manage healthy revenue cycles.

However, a significant supply disruption or sharp increase in any of raw material prices in the product production have an adverse impact on growth and profitability. Nonetheless, the rise in awareness of including plant-based products in diet and rise in the demand for healthier and nutrient rich processed food have supported the market demand of specialty food ingredient market across the regions. Also, setting new standards for technology and sustainability in krill harvesting by krill harvesting companies and rise in the demand for plant sourced omega nutrient are expected to support the Specialty Food Ingredients market to a greater extent.

On the basis of Application segment, Beverages holds the largest market share and value during the historical period. The demand of processed, baked and healthier food products are accelerating the demand for bakery and confectionary products in the market. Also, the rise in the demand for various types of sauces, condiments and flavored products are estimated to pull the market.

Among the regions, North America is largest market of demanding Specialty Food Ingredients. Factors such as rising number of patients with chronic heart diseases, rising diabetic population, blood pressure diseases are driving the market for the healthier food products which in turn expected to bolster the market for Specialty Food Ingredients Market in the region. Furthermore, Asia Pacific region is anticipated to witness the highest CAGR on the back of rising awareness and use of specialty nutrients in various dishes by masses, rising level of patient population and high use of specialty food nutrient in infant food, dietary supplements in the region.

Scope of the Report

Key Topics Covered:

1. Report Scope and Methodology1.1 Scope of the Report1.2 Research Methodology1.3 Executive Summary

2. Strategic Recommendations

3. Global Specialty Food Ingredients Market: Product Outlook

4. Global Specialty Food Ingredients Market: Sizing and Forecast4.1 Market Size, By Value, Year 2015-2025

5. Global Specialty Food Ingredients Market Segmentation By Type (By Value)5.1 Competitive Scenario of Global Specialty Food Ingredients Market - By Type (2019 & 2025)5.2 Antioxidants - Market Size and Forecast (2020-2025)5.3 Beans and Pulses- Market Size and Forecast (2020-2025)5.4 Vitamins and Minerals - Market Size and Forecast (2020-2025)5.5 Emulsifiers and Stabilizers - Market Size and Forecast (2020-2025)5.6 Flavors, Extracts and Colors- Market Size and Forecast (2020-2025)5.7 Sweetening Solutions - Market Size and Forecast (2020-2025)5.8 Protein - Market Size and Forecast (2020-2025)5.9 Fats and Others- Market Size and Forecast (2020-2025)

6. Global Specialty Food Ingredients Market Segmentation By Application (By Value)6.1 Competitive Scenario of Global Specialty Food Ingredients - By Application (2019 & 2025)6.2 Bakery & Confectionery - Market Size and Forecast (2020-2025)6.3 Beverages - Market Size and Forecast (2020-2025)6.4 Sauces and Condiments - Market Size and Forecast (2020-2025)6.5 Others- Market Size and Forecast (2020-2025)

7. Global Specialty Food Ingredients Market: Regional Analysis7.1 Competitive Scenario of Global Specialty Food Ingredients Market: By Region (2019 & 2025)

8. North America Specialty Food Ingredients Market: Segmentation By Type, By Application (2020-2025)8.1 North America Specialty Food Ingredients Market: Size and Forecast (2020-2025)8.2 North America Prominent Companies in Specialty Food Ingredients Market8.3 Market Segmentation By Type (Antioxidants, Beans and Pulses, Vitamins and Minerals, Emulsifiers and Stabilizers, Flavors, Extracts and Colors, Sweetening Solutions, Protein and Fat & others)8.4 Market Segmentation By Application (Bakery & Confectionery, Beverages, Sauces and Condiments and Others)8.6 North America Specialty Food Ingredients Market: Country Analysis8.7 Market Opportunity Chart of North America Specialty Food Ingredients Market - By Country, By Value (Year-2025)8.8 Competitive Scenario of North America Specialty Food Ingredients Market: By Country (2019 & 2025)8.9 United States Specialty Food Ingredients Market: Size and Forecast (2020-2025)8.10 United States Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)8.11 Canada Specialty Food Ingredients Market: Size and Forecast (2020-2025)8.12 Canada Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)

9. Europe Specialty Food Ingredients Market: Segmentation By Type, By Application (2020-2025)9.1 Europe Specialty Food Ingredients Market: Size and Forecast (2020-2025)9.2 Europe Prominent Companies in Specialty Food Ingredients Market9.3 Market Segmentation By Type (Antioxidants, Beans and Pulses, Vitamins and Minerals, Emulsifiers and Stabilizers, Flavors, Extracts and Colors, Sweetening Solutions, Protein and Fat & others)9.4 Market Segmentation By Application (Bakery & Confectionery, Beverages, Sauces and Condiments and Others)9.5 Europe Specialty Food Ingredients Market: Country Analysis9.6 Market Opportunity Chart of Europe Specialty Food Ingredients Market - By Country, By Value (Year-2025)9.10 Competitive Scenario of Europe Specialty Food Ingredients Market: By Country (2019 & 2025)9.11 United Kingdom Specialty Food Ingredients Market: Size and Forecast (2020-2025)9.12 United Kingdom Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)9.13 France Specialty Food Ingredients Market: Size and Forecast (2020-2025)9.14 France Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)9.15 Spain Specialty Food Ingredients Market: Size and Forecast (2020-2025)9.16 Spain Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)9.17 Germany Specialty Food Ingredients Market: Size and Forecast (2020-2025)9.18 Germany Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)

10. Asia Pacific Specialty Food Ingredients Market: Segmentation By Type, By Application(2020-2025)10.1 Asia Pacific Specialty Food Ingredients Market: Size and Forecast (2020-2025)10.2 Asia Pacific Prominent Companies in Specialty Food Ingredients Market10.3 Market Segmentation By Type (Antioxidants, Beans and Pulses, Vitamins and Minerals, Emulsifiers and Stabilizers, Flavors, Extracts and Colors, Sweetening Solutions, Protein and Fat & others)10.4 Market Segmentation By Application (Bakery & Confectionery, Beverages, Sauces and Condiments and Others)10.5 Asia Pacific Specialty Food Ingredients Market: Country Analysis10.6 Market Opportunity Chart of Asia Pacific Specialty Food Ingredients Market - By Country, By Value (Year-2025)10.7 Competitive Scenario of Asia Pacific Specialty Food Ingredients Market: By Country (2019 & 2025)10.8 China Specialty Food Ingredients Market: Size and Forecast (2020-2025)10.9 China Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)10.10 Australia Specialty Food Ingredients Market: Size and Forecast (2020-2025)10.11 Australia Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)10.12 India Specialty Food Ingredients Market: Size and Forecast (2020-2025)10.13 India Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)10.14 Japan Specialty Food Ingredients Market: Size and Forecast (2020-2025)10.15 Japan Specialty Food Ingredients Market Segmentation By Type, By Application(2020-2025)

11. Global Specialty Food Ingredients Market Dynamics11.1 Global Specialty Food Ingredients Market Drivers11.2 Global Specialty Food Ingredients Market Restraints11.3 Global Specialty Food Ingredients Market Trends

12. Market Attractiveness12.1 Market Attractiveness Chart of Global Specialty Food Ingredients Market - By Type (Year 2025)12.2 Market Attractiveness Chart of Global Specialty Food Ingredients Market - By Application (Year 2025)12.3 Market Attractiveness Chart of Global Specialty Food Ingredients Market - By Region, By Value, (Year-2025)12.4 Strategic Analysis12.4.1 Mergers and Acquisitions

13. Competitive Analysis13.1 Market Share Analysis

14. Company Profiles (Business Description, Financial Analysis, Business Strategy)14.1 Givaudan14.2 Tate & Lyle Plc14.3 Archer-daniels-midland Company14.4 KF Specialty Ingredients14.5 Ingredion Incorporated14.6 Sensient Technologies14.7 Kemin Industries14.8 Cargill14.9 DSM14.10 DuPont de Nemours, Inc.

For more information about this report visit https://www.researchandmarkets.com/r/hxmb26

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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Opinion: How to save billions of health care dollars – The Advocate

St. Vincents health care workers in Bridgeport

St. Vincents health care workers in Bridgeport

Photo: Christian Abraham / Hearst Connecticut Media

St. Vincents health care workers in Bridgeport

St. Vincents health care workers in Bridgeport

Opinion: How to save billions of health care dollars

The United States health care spending is getting out of control. Even though more citizens have health insurance due to the Affordable Care Act, the premiums and deductibles are so costly that many people cannot afford to use the insurance they have. The inflated costs of pharmaceuticals, hospital care and medical equipment technology have made taking care of yourself almost impossible.

Heart disease is the leading cause of death and the second-leading cause of disability in the country. The U.S. is responsible for 28.4 percent of the global spending, about $30.7 billion per year. Over recent years, the number of Americans suffering from heart failure has grown. In addition, 50 percent of people diagnosed with heart failure will die within five years, making hospital readmissions for patients with heart failure a national focus, as hospitals now must deal with an economic penalty for someone who is readmitted within 30 days of discharge.

Cardiovascular disease is the leading cause of death in Connecticut. Many different problems can occur and often the result is a heart attack or stroke. The most common cause of heart attack and stroke is a buildup of fatty deposits on the inner walls of the blood vessels called atherosclerosis. In heart failure, the muscle may become damaged and weakened. This leads to a heart that cannot pump blood efficiently to the rest of the body. Over time, the heart cannot keep up with the normal demands from the body. Almost all diseases of the heart will ultimately result in the diagnosis of heart failure. Most common symptoms of heart failure are shortness of breath, fatigue, weakness and swelling in the legs. The key to preventing heart failure is to reduce risk factors, including unhealthy diets, physical inactivity and tobacco use.

If the average American adult could find a way to be active for 30 minutes, five days a week, the savings could be huge. Just a 5 percent decrease in spending due to heart failure would result in a $1.5 billion savings. But thats not all. Improving the health of Americans would lower risk of stroke, diabetes, hypertension, dementia and cancer, just to name a few. Most importantly, this increase in activity will improve peoples quality of life. The financial implications would be enormous.

The American Heart Association recommends 150 minutes per week of aerobic activity. But this doesnt necessarily mean going to the gym and pumping iron. Activity can be walking, swimming, dancing or even yard work. It also doesnt have to be 30 consecutive minutes of activity. It could be walking for 10 minutes three times a day. At first glance, it can seem like a lot. However, once you take a step back and think about your day-to-day activities, it becomes much more reasonable.

In 2017, heart disease was by far the leading cause of death in the state of Connecticut. Almost half of all deaths were attributed to heart disease. This is an ongoing problem that has no end in sight. The solution is not going to be easy. We need to see more lobbying for insurance companies to pay for preventative care such as gym memberships, fitness watches, exercise equipment, physical therapists and dieticians.

Its true that cost sharing, co-pays and deductibles are necessary to prevent overutilization of health care. It makes the insured more responsible for their health and well-being. But out-of-pocket costs have become increasingly difficult for people to afford. They are unlikely to make good decisions and pay for a healthy lifestyle if their budget is tight. Higher upfront costs to the insurer for these preventative measures will save the health system and insurance companies billions in the long run.

James Halbert is a cardiovascular and pulmonary clinical specialist with Yale New Haven Health.

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Opinion: How to save billions of health care dollars - The Advocate

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Northeast Business Group on Health Releases Employer Guide to Cancer Survivorship – GlobeNewswire

NEW YORK, Dec. 02, 2020 (GLOBE NEWSWIRE) -- Northeast Business Group on Health (NEBGH) has released Cancer Survivorship: Challenges and Opportunities for Employers, a new guide to help HR and benefits leaders fully understand the complex issues associated with cancer survivorship and to create a workplace that supports people living with cancer and is productive for everyone.

Cancer is a relatively common disease in the U.S. Nearly four in ten men and women will be diagnosed with cancer at some point during their lifetime, according to some estimates. Cancer is also on the rise among millennials, who make up the largest generation in the U.S. workforce. At the same time, the number of cancer survivors in the U.S. is increasing steadily. It is estimated that by 2040, the number of cancer survivors in the U.S. will reach 26.1 million, a more than 50% increase compared with 2019.

With a growing number of cancer survivors in the workforce, employers need to better understand and be equipped to help support them, given the challenges these employees may face, said Candice Sherman, CEO of NEBGH. Some people are unable to work due to treatment or the effects of treatment, but many are able to continue to work or to return to work after some period. In fact, most cancer survivors are eager to work because it provides a coping mechanism, enables a sense of purpose and motivation, boosts self-confidence, fosters social support and aids in financial stability.

The guide, Cancer Survivorship: Challenges and Opportunities for Employers, identifies six major categories of challenges that many cancer survivors face and how employers can best support them. These six categories include physical health, mental and social health, wellness and healthy lifestyle, family and friends, finances and work. For each category, the guide highlights the specific challenges survivors may face and provides action steps employers, and in some cases, physicians, can take to help address these challenges. The guide also includes a list of considerations for cancer survivor related issues in light of the current pandemic and other potential health crises in the future.

The guide notes that the benefits of cancer survivors continuing to work or returning to work dont accrue only to them. There are financial and productivity benefits for employers that include a decrease in turnover costs, which can be high. In addition, it can be costly to lose the expertise, contacts and customer relationships employees have built. Cancer survivors generally have higher annual medical costs than employees without cancer because of ongoing monitoring as well as the side effects of treatment or longer-term effects of the disease itself, but supporting survivors work and well-being enhances the value of these healthcare expenditures.

The 48-page guide includes a comprehensive resource section for employers and survivors comprised of the following:

There are encouraging statistics that show an increase in the number of people surviving with cancer but they often dont reveal how survivors are faring physically, mentally, socially or economically. Employers can play a key role in this experience. With more survivors active in the workforce today and in the future, the challenges and opportunities posed by cancer survivorship are important to understand and support, said Patricia Goldsmith, CEO of CancerCare, which contributed to the guide and is leading pilot projects associated with workplace survivorship.

The guide is available free of charge to all employers and the public at large, and can be accessed here.

About Northeast Business Group on Health

NEBGH is an employer-led, multi-stakeholder coalition that empowers members to drive excellence in health and achieve the highest value in healthcare delivery and the consumer experience.NEBGH employer/purchaser members cover 6 million lives in the U.S. and 10 million globally.

Media Contact:Candice Sherman212-252-7440 X 234

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Consumers Flock to Positive Short-Form Videos in Wake of COVID-19 Outbreak, According to New Research from TheSoul Publishing – PRNewswire

NEW YORK, Dec. 2, 2020 /PRNewswire/ -- As COVID-19 continues to transform the way consumers are interacting with media, TheSoul Publishing, one of the largest independent digital studios that produces entertaining, positive, and original content for a global audience, surveyed more than 2,000 men and women ages 16-55+ in the United States to understand how the pandemic has altered viewing habits and preferences for digital content. This new research reveals an outsized preference for positive content amid the pandemic, as respondents indicated that music videos (38%), comedy (36%), cooking or baking (33%), and DIY or crafting videos (29%) were the most frequently selected categories of short-form -- less-than 10-minutes long -- videos consumers are watching more of now versus six months ago.

Short-form video content was growing in popularity before the pandemic hit, with younger audiences in particular flocking to a variety of streaming and social media platforms. However, the pandemic has served as a catalyst for massive growth of the medium, as a whopping 84% of audiences cited spending more or the same amount of time watching short-form videos during the pandemic than before, with many using these quick videos to help them adjust to and cope with disruptions to everyday life. For example, nearly 30% of Americans stated that they watch positive online video content to improve their mood, while 26% said they watch for inspiration for ideas and projects and 19% said they watch to escape from the news of the day. Most expect this trend to continue, with 78% of consumers agreeing that fun and positive online video content will become an even more important and popular source of entertainment in the future.

"It's interesting to see that it's not just any short-form video that's resonating with the American audience right now. It's really positive content that has taken the spotlight, becoming the popular form of escapism and a welcome source of entertainment," said Victor Potrel, VP of Platform Partnerships at TheSoul Publishing. "For content creators and brands looking to get in front of shoppers around the holiday season, there's a lot that can be learned about what is more likely to resonate and break through."

Beyond Americans' preference for positive short-form content, the study surfaced a variety of trends that illustrate how online videos factor into their everyday:

Digital Distraction:Since lockdown restrictions were set in place, statistics show that more than two-thirds of consumers in the U.S. (69%) are spending between 30 minutes to three hours watching short online video content.

Gen Z Loves to Binge: Gen Z respondents are big short-form video bingers, with 32% of respondents stating they watch 2 hours or more on a daily basis. Comedy was found to be their favorite type of short-form content (62%), which correlates with the 32% of respondents in this age category stating they view positive online videos to improve their mood.

Finding Happiness with New Hobbies: As restrictions limit consumers' dining and entertainment options, 86% of Americans have watched a YouTube, Facebook, Instagram or TikTok video for home project inspiration, crafting ideas, DIY activities, and/or cooking. Cooking/baking (44%) and DIY/crafting (41%) ranked among the top categories of consumed content viewers are watching as opposed to six months ago.

Music is a Universal Escape:59% of respondents selected music and music videos as one of their favorite types of short-form content, with comedy-related content following closely behind (59%). These findings illustrate the link between new habits in video consumption with the lack of opportunity for in-person experiences (i.e. concerts, festivals, etc.).

Bigger Screens Could Make a Comeback:More than half of Americans (56%) believe that they will primarily be watching short online video content (shorter than 10 min) on their phones in 2021. 18% believe they will primarily use their computer, 11% say a tablet, and 7% plan to watch mostly on a television. Less likely are smartwatches (2%), glasses (2%) or VR headset (2%). However, trends may be shifting with mobile phones in terms of time spent watching short-form content on a particular screen, with 63% of Americans watching via phone now versus 56% of the population that expects to be using this medium in the future.

Online Video "Shareability" has Little to do with Length: A mere 8% of Americans said that an online video being short is the most important indicator of its shareability. Topping the list at 38%, the largest amount of American consumers believe that a video being interesting makes it most shareable. This is followed by the content being funny (21%), relatable (18%) or helpful (12%).

Short-Form is the Future:As U.S. consumers have grown accustomed to trusting short-form content to improve their moods and maintain a healthy lifestyle, this data shows that 83% of consumers will continue to watch at least as much or increase their consumption of short-form content in 2021.

About TheSoul PublishingTheSoul Publishing is an independent digital studio that produces entertaining, positive and original content for a global audience. One of the world's most prolific and popular online media companies, TheSoul Publishing reaches hundreds of millions of Facebook followers and YouTube subscribers. Their globally based creative team continuously and consistently delivers engaging and irresistibly shareable content for all ages in 19 different languages distributed via a social media-driven cross-platform network.

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing's portfolio of media brands emphasise the positive, the practical, and the purely entertaining. Their most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-5 of all YouTube channels.

TheSoul Publishing's universe of well-known channels, including Bright Side, 123 Go!, Avocado Couple, La La Life, Slick Slime Sam and Teen-Z, satisfy their viewers' curiosity on a vast array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.

Current initiatives include expansion across additional social media and streaming platforms such as TikTok, Instagram, Snap, Roku and Amazon Prime as well as continued growth of their extraordinary global production team, to provide their fans more of the content they crave and love.

TheSoul Publishing has garnered numerous accolades including a 2020 Streamy Award nomination (Best Brand Engagement), multiple Cynopsis Digital Model D Award wins (Best Digital Consumer Brand - TheSoul Publishing, Best YouTube Channel - 5-Minute Crafts) and nominations (Best Branded Content Marketing); and is a MarCom multi-Platinum award winner (Best Social Campaign, Viral Marketing Campaign).

SOURCE TheSoul Publishing

https://www.thesoul-publishing.com

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Consumers Flock to Positive Short-Form Videos in Wake of COVID-19 Outbreak, According to New Research from TheSoul Publishing - PRNewswire

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Rising food prices push consumers to consider alternative proteins, DIY sourcing and locally grown – FoodNavigator-USA.com

For a variety of reasons many stemming from the ongoing coronavirus pandemic the price of food consumed at home has increased on average 3.4% so far in 2020 compared to last year and are expected to rise an additional 1-2% in 2021, according to the US Department of Agriculture.

At the same time, many Americans have lost jobs, faced salary cuts and been forced to eat at home more in 2020 than last year due to measures designed to slow the spread of COVID-19. As such, they are looking for creative ways to balance home budgets while still placing nutritious food on their tables.

Among the most popular strategies to make ends meet by consumers are reducing their meat costs and practicing nutritional budging to get more for their money, according to Cheryl Auger, associate director of client success at MotivBase, which claims to use artificial-intelligence anthropology to decode, quantify and predict trends, issues and needs through a consumer-led lens.

Less popular but quickly emerging strategies uncovered by MotivBase by gathering and analyzing insights from nearly 477,000 consumers across the continental US on nearly 16,000 topics include favoring local or urban food production, growing their own food and shunning food waste, Auger told attendees during a recent FMI webinar on consumer perceptions of food prices.

Perceiving protein, and especially beef, to be one of the most expensive items on their grocery lists, MotivBase found many consumers are looking to save on protein by buying less popular, and therefore less expensive, cuts of meat, such as pork bellies and ground beef, Auger said.

They also are buying protein in bulk to secure a discount, and in some cases even practicing butchery at home by breaking down larger cuts or quartering whole chickens at home to save money, she added.

Others are turning to plant-based options, but Auger said many see this as a last resort because they like animal protein and are worried that if they reduce or remove it from their diets they would miss key amino acids that they need to stay healthy.

Based on these insights, she recommends retailers look for ways to help consumers save on protein to drive foot traffic in their stores, and urges brands to consider ways to incorporate their products in tighter budgets to potentially win consumer loyalty that will outlast the pandemic.

Recognizing that protein is not the only nutrient needed for a healthy lifestyle, MotivBase found consumers increasingly are practicing what it calls nutritional budgeting or prioritizing purchases to ensure they get enough calories and essential nutrients in their diets, Auger said.

One way they are doing this is by comparing calories per dollar at different retailers and quick service restaurants. They also are turning to subscription services that offer discounts for ugly fruits and vegetables to save money while still getting vitamins.

Some consumers are even taking a more DIY approach and buying seasonal items in bulk and then preserving them at home to maximize a deal while ensuring there is sufficient healthy food in the future, Auger said.

In addition to preserving produce and seasonal items purchased at the store, some more ambitious consumers are growing their own fruit, vegetables, herbs and greens to save money.

This is a trend that was also likely influenced by COVID as many people started their own kind of COVID victory gardens, when they feared that food would be hard to find in stores during the early pantry loading days, Auger said.

For those who arent blessed with a green thumb or dont have access to resource to grow their own food, they are looking to save money by buying local and supporting urban food production, which they perceive as less expensive because it has lower travel costs, Auger explained.

There is a concern that food traveling around the world is pushing prices up, and so the solution is more local food productions. They would like to see cities and other urban spaces start to engage in some of that vertical farming, regenerative agriculture and just make a connection for urban dwellers and their food supply, Auger said, adding this approach also would, in their minds, potentially reduce travel costs, travel time and really increase that connection.

Food waste has been an emerging concern for its environmental impact in recent years, but seeing so many people go hungry during the peak of the pandemic while food was being wasted at retail or the corporate level has raised consumers hackles, Auger said.

They are concerned that grocery stores are throwing vegetables away instead of donating them or discounting them so that others would be able to buy them before they became waste, she explained.

She also noted that this conversation is starting to extend to what consumers see as excessive packaging, which is driving them to buy more in bulk a strategy that Auger says many see as a double whammy because they can save money and the environment.

While many of these trends are early on the adoption curve, Auger says that the pandemic is accelerating consumer awareness and acceptance of them making them issues that retailers, brands and suppliers should consider now.

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5 science-backed health benefits of reading and how to make reading a daily habit – Insider – INSIDER

From picture books and poetry to memoirs and newspapers, reading is a lifelong habit that can have powerful benefits for your health.

Here are five proven health benefits of reading and tips to read more:

Reading facilitates new connections between different parts of the brain. A small 2013 study found that reading a novel increased communication between parts of the brain that control language processing. It also created long term changes in the bilateral somatosensory cortex, the part of the brain that processes sensory information.

Sabrina Romanoff, PsyD, a clinical psychologist in New York City, says reading creates neurons in the brain, a process known as neurogenesis. Neurons are cells that send messages and transmit information between different areas in the brain.

"Reading material that requires thought, consideration, and effort to metabolize what's being described leads to the creation of new neurons in your brain," Romanoff says. "These neurons also increase new neuronal connections, both with each other and older networks, which accelerates processing speed."

Cognition includes the ability to learn, remember, and make judgments. Attention and memory are the two aspects of cognitive functioning most likely to be affected by age. Scientists believe reading can reduce age-related cognitive decline and protect cognitive function.

A large 14-year study published in 2020 found those who read one or more times a week were less likely to have cognitive decline at 6-year and 14-year intervals. After 14-years, older people who read more often had a reduced risk of cognitive decline compared to those who read less often.

Reading is even associated with a lower risk of dementia. A very large 2018 study in China tracked people aged 65 and older over the course of five years and found late-life participation in intellectual activities like reading was associated with a lower risk of dementia several years later.

Research has found reading for just 30 minutes can reduce the physical and emotional signs of stress.

A small 2009 study of full-time undergraduate students compared the effects of yoga, humorous videos, and reading on stress levels. It found students who read news articles for 30 minutes experienced a decrease in physical markers of stress, like heart rate and blood pressure, compared to before they began the activity. They also had lower scores on stress surveys.

The study concluded "neutral" reading material, or material that doesn't elicit a strong emotional feeling, is relaxing, and decreases arousal of the sympathetic nervous system which directs the body's response to stressful situations and danger. However, reading the news may not be relaxing for everyone. Instead, you can opt for novels, short stories, or other reading materials.

Not only is reading beneficial for brain health, but it is also linked to a longer life. A large 12-year study published in 2017 found reading books is associated with a 20% reduction in risk of mortality compared to those who didn't read books.

Reading may not cause you to live longer on its own, but it might be associated with an overall healthy lifestyle and a lower risk of early death.

While the brain isn't a muscle, it still benefits from exercise. Similar to how lifting weights makes our bodies stronger, reading is a cognitively demanding process that can strengthen memory and concentration.

When humans read, we create a "mental map" of written text. This mental map helps us process words we are reading and aids in knowledge recall and memory. Romanoff says a regular reading routine helps the brain "practice" mental processes that contribute to memory functioning.

"Our brains also mentally process written words as if we were writing them," Romanoff says. "These processes require mental effort and concentration. With continued reinforcement, there is a greater capacity for memory functioning."

A 2013 study of elderly men and women found people who participated in mentally challenging activities like reading and writing had a slower rate of memory decline earlier and later in life compared to those who did not engage in such activities.

Uma Naidoo, MD, a nutritional psychiatrist and the director of nutritional & lifestyle psychiatry at Massachusetts General Hospital, says that the easiest way to start reading more is to schedule it into your daily life.

"Like with any activity that promotes our better brain health such as how we eat, sleep, or exercise we need to create space for these," Naidoo says. "Setting aside a half-hour or an hour, for example, before bed or during an afternoon break could be a good idea to make sure you are reading."

Other tips to start reading more include:

Reading is an entertaining activity that doubles as an exercise for your brain. Reading, in general, can boost cognitive functioning, improve memory, and is even linked to a longer life.

"Each and every time we learn something new our brain forms new connections and neurons and makes existing neural pathways stronger or weaker," Naidoo says.

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5 science-backed health benefits of reading and how to make reading a daily habit - Insider - INSIDER

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Green Tea Market by Type (Flavored and Unflavored), Form (Green Tea Bags, Iced Green Tea, Green Tea Instant Mix, Loose Leafs, Capsules and Others),…

Green tea is a type of tea that is harvested from the leaves of camellia sinensis plant. It finds its roots in China but now it is also produced and manufactured in other countries such as India, Kenya, Sri Lanka, Vietnam, and Turkey. Unlike other teas, green tea does not go through any oxidation while processing camellia sinensis. A brewed green tea is usually green, yellow, or light brown in color and is available in variety of flavors ranging from grass like & toasted to vegetal, steamed, and sweet in the market.

Consumers focus on adopting a healthy lifestyle, which creates an increase in the awareness about the health benefits associated with green tea. These benefits include reduction of weight, cure of headaches & body pain, and decrease in cholesterol levels and the chances of heart attacks. These associated benefits coupled with rise in awareness for adoption of healthy lifestyle are the factors that are expected to fuel the growth of the green tea market in the upcoming years. In addition, the rise in disposable income, convenient & attractive packaging, and increase in number of cafes, online & offline retail stores and food outlets are the other factors anticipated to foster the market growth.

However, the high price of green tea as compared to black tea and the dearth of its awareness in the developing economies are anticipated to restrain the growth of the global green tea market. Nevertheless, the extension of its product portfolio, introduction of innovative flavors, rise in marketing and advertising activities, and growth in health consciousness among the people are anticipated to offer huge growth opportunities for the global green tea market.

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The global green tea market is segmented based on the type, form, distribution channel, and region. Based on type, the market is bifurcated into flavored and unflavored. By form, it is divided into green tea bags, iced green tea, green tea instant mix, loose leafs, capsules, and others. By distribution channel, it is classified into supermarkets/hypermarkets, e-commerce, specialty stores, convenience stores, and others .By region, the green tea market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Some of the prominent key players include Tetley GB Ltd., Tata Global Beverages, AMORE Pacific Corp, Associated British Foods LLC., Nestle S.A., Celestial Seasonings, Cape Natural Tea Products, Finlay Beverages Ltd., Hambleden Herbs, and Hankook Tea.

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By Region

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of Market Research Reports and Business Intelligence Solutions. AMR has a targeted view to provide business insights and consulting services to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

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Green Tea Market by Type (Flavored and Unflavored), Form (Green Tea Bags, Iced Green Tea, Green Tea Instant Mix, Loose Leafs, Capsules and Others),...

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Healthwise Honored With Six Digital Health Awards in the Fall 2020 Competition – GlobeNewswire

BOISE, Idaho, Dec. 01, 2020 (GLOBE NEWSWIRE) -- Healthwise, a leader in evidence-based health education, technology, and services, announced today that it won six Digital Health Awards for its digital patient education assets in the Health Information Resource Center (HIRC) Fall 2020 competition. Twice a year, the HIRC honors the best in digital health resources for consumers and health care professionals.

Healthwise won awards in three different categories.

Digital Health Media / Publications: Blog Post

Web-Based Digital Health: Infographic

Digital Health Media / Publications: Video

Healthwise submitted four videos to the competition this round. Each video won an award in the Video category.

We are thrilled to receive these awards for our digital health education resources, said Christy Calhoun, Chief Content Officer at Healthwise. Our mission and purpose are at the heart of all we do, every day. We want to help people make better health decisions and live healthier lives. To do that, we write, design, and develop experiences that motivate people to be informed and engaged partners in health care.

Healthwise health education features articles, interactive tools, decision aids, videos, and more, with structured content capabilities.Additionally, the Healthwise website hosts various blogs, eBooks, and infographics for healthcare professionals.

The winning videos and infographic are just five of the thousands of Healthwise patient education assets. The videos and other resources help people manage their health, better understand surgeries and procedures, and make healthy lifestyle changes through relatable content written in plain language. Health education digital tools help engage patients in their care and help clinicians bridge cultural and health literacy gaps.

The Digital Health Awards competition is held twice a year in the spring and fall. HIRC is a national clearinghouse for professionals who work in consumer health fields. It aims to recognize digital health resources and entries that are web-based, mobile, wearable devices, media publications, or social media.

About Healthwise

Healthwise, a leader in evidence-based health education, is a nonprofit organization that empowers people to live their healthiest lives. More than 2 billion times, people have turned to Healthwise information to help navigate their unique health journeys with confidence. Leading hospitals, EMR providers, health plans, care management companies, health websites, and technology innovators partner with Healthwise to provide the worlds best health informationand achieve better outcomes for patients and businesses. Learn more at healthwise.org or call 1.800.706.9646.

Media Contacts:

HealthwiseSonja Deinessdeines@healthwise.org| 208-489-8481

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Healthwise Honored With Six Digital Health Awards in the Fall 2020 Competition - GlobeNewswire

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