Vegan hamburger steak rice bowls added to over 1900 convenience stores in Tokyo – Japan Today

You can find some pretty great stuff in Japanese convenience stores.Piping hot pizza buns?Delicious fried chicken in a variety of flavors?Meat sauce and seafood pasta forless than a buck? Yes, yes, and YES!

But whats hard to find at Japanese convenience stores arevegan options.Granted, they have salads, but even a lot of those contain egg and tuna, and if youre looking for an entire vegan meal, youre usually entirely out of luck at the convenience store.

Thats changing in a big way this week, though, thanks to theFamilyMartchain. On March 17, FamilyMart rolled out its newest premade donburi (rice bowl) offering:the 100-percent vegan Veggie Burg-don.

Alternatively called theSoy-Patty Burger Bowl, its a new take on Japans beloved hamburger steak, essentially a hamburger patty with extra onions and served without a bun. However, while most hamburger steaks in Japan are made of either beef or a beef/pork mixture, the Veggie Burg-donuses no meat, egg, honey, dairy, or any other animal products. Instead, the patty is made ofsoybeans and roast onion,prepared in a way that FamilyMart promisesrecreates not only the flavor, but the aroma, texture, and juiciness of a traditional hamburger steak.

But its not just hamburger steaks that are ordinarily meaty, but theirsauceas well. The most common accompaniment to a Japanese hamburger steak isdemi-glace, a rich meat-based brown sauce. Obviously that wont do for the Veggie Burg-don, though, so FamilyMarts facsimile is made fromflour roasted in vegetable oil, tomato, mushrooms, carrots, and other vegetables. If even all that isnt enough vegetables for you, the rice bowl also comes with sides of stewed carrots and roasted kabocha (Japanese pumpkin) and bell pepper.

The Veggie Burg-don is the first FamilyMart item to be awarded aseal of recommendation from the Japan Vegetarian Society.

With veganism having made its deepest inroads into the Japanese culinary scene in large, cosmopolitan cities, the 498-yen Veggie Burg-don will initially only be offered in Tokyo. However, with FamilyMart having roughly 2,000 branches in the city, thats a lot of new places to get a vegan meal, and if the product proves popular, well probably see it expand to the rest of the chains stores across Japan.

Source:FamilyMartviaIT Media

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Vegan hamburger steak rice bowls added to over 1900 convenience stores in Tokyo - Japan Today

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